Let's face it, local SEO is probably the most used SEO strategy of them all. Sure, as a search marketer you will get your share of e-commerce websites and nationwide campaigns, but the bread and butter of most search marketers [...]
Image by Anirudh Koul There are a variety of factors that affect the performance of a companys website and overall online presence. Search engines give credit to relevancy (using similar keywords in your meta descriptions, title tags and [...]
Content curation is something that spurs quite a few debates over the web, and its not even about its usefulness or effectiveness - most people agree that content curation can be valuable, but there seems to be some discrepancies about [...]
Image by billymeltdown Between juggling all the different important aspects of your site - from content creation to driving sales - it can be hard to keep your finger on the pulse of everything at once. Even though [...]
Content curation is the creation of significant and appropriate content relating to a specific topic or niche. This terrific marketing tool filters news and information and uses it to compile only very relevant information which is used to develop a [...]
Local Store by Dale L Puckett The continuous rise in time spent on mobile devices by on-the-go consumers has a direct relationship with how individuals relate to and engage their local community; specifically businesses in their immediate area. [...]
He Said, She Said by Mista.Boos Daniel Kosir recently wrote a good article How SEO has changed: SEO Techniques and Practices for 2014. He discussed high quality content creation, its promotion and website user experience. Undoubtedly, these are [...]
Google's Head of Webspam, Matt Cutts, has recorded a number of videos for the Google Webmaster YouTube channel over the years. Last year was the year of link building advice, with many videos discussing the tricky territory of building good [...]
Campaign Tools. Photo by Jorge Quinteros When you begin a new campaign you generally set up a number of metrics to gauge your progress; site traffic, conversions, and other key performance indicators. Normally you will research your competition, identify [...]
Eye tracking by SMI Eye Tracking Sound interesting isn't it? One of the recent patents filed by Google hints at the search giant's capability of predicting voice queries and processing them semantically simply by interpreting the user's gaze [...]
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