Keyword map by esquetee In case you hadn't noticed, content is a big deal. Your visitors love it, and so does Google. But you cant just be creating random content with no target audience in mind. In order [...]
Clear content by Will Lion So you have a business. You have a nice website. A comprehensive catalogue with pages optimized for the products you sell. But are your potential customers able to find you online? A good [...]
CTR by Jorge Barra A very popular question, but unfortunately there is no such thing as a 'good CTR'. Since CTR depends on many different factors and variables, it's just like asking 'what's a good income' (without knowing [...]
Anyone who has previously worked in a sales capacity knows the meaning of "buying signals". For those of you who aren't familiar with the term, it means the little signals people give when they're ready to make a purchase, and [...]
Remarketing Lists for Search Ads (RLSA) is relatively new Google AdWords feature which allows you to show ads on Google only to people who have previously visited your website. Since a visit to your website suggests that that person is [...]
So you've got a brand new SEO client and they want you to take them to number 1 for the biggest keyword in their sector. If you can achieve that ranking, it will generate brain-meltingly vast numbers of visits, and [...]
Keywords… are they important? Do I really need them? How do I find them? Hell yeah, choosing the right keywords is essential to the optimization of your website! Ok, here’s a little keyword information… What are Keywords? Keywords and phrases [...]
When the time comes to research keywords for our SEO campaign, many of us make a B-line toward the Google AdWords Keyword Tool. Granted, this is an excellent tool and one of the cornerstones of solid keyword research. But it's [...]
Roughly speaking, search keywords are often divided into two camps – ‘top-level’ (or ‘head’) keywords and ‘longtail’ keywords. In reality the distinction is not so clear of course, with there actually being a fine spectrum of keywords running from the [...]
Is it about checking your rankings for certain keywords? If so, which keywords? Which rankings? Yours or mine? What matters?
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