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Tag: testing

Using PPC to Improve SEO, Email and Sitewide Conversion

November 8th, 2012 | by Robert Brady

Recent research shows that there are over 237 million clicks and 13 million pay-per-click (PPC) conversions every day through the…

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Posted in PPCTagged PPC, testing

4 Actionable Split Tests To Improve Your Conversions

October 29th, 2012 | by Ed Baxter
Actionable Tips To Improve Conversion

Four areas where anyone can make, test, and track conversion improvements — in some cases doubling revenue….

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Posted in Conversion OptimizationTagged 4, listpost, testing, usability2 Comments

To A/B or Not To A/B? That Is The Question

September 14th, 2012 | by Robert Brady

These guidelines should help you determine which testing approach is best for your situation and how you can get started….

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Posted in Inbound MarketingTagged A/B testing, multivariate testing, testing1 Comment

Tested: The Best Length for a Description Tag is Longer Than You Think

September 26th, 2011 | by Aviva Blumstein

Does Google see and use more of the description tag than the 160 characters – even though it will only show about 160 at a time?

I decided to run an experiment to find out…

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Posted in ContentTagged Experiment, Google, indexing, meta description, retrieval, testing22 Comments

Advertise on Facebook to Learn More About Your Customers [Quick Idea]

April 15th, 2011 | by Ryan McNeely

Quick actionable thought on how to get value from Facebook ads even though Facebook visitors don’t really want to see or interact with them….

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Posted in Social Media MarketingTagged advertising, facebook, market research, social, testing2 Comments

Think –Test –Track : The Improvement Framework

January 7th, 2011 | by Ruud Hein

Proof-driven framework helps you easily get bigger. better numbers for your site. Right away….

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Posted in Web DesignTagged A/B, framework, productivity, testing

Undercover Boss: Build An Empathy Site

January 4th, 2011 | by Ruud Hein

Get a (renewed) feel for what search marketing is like and what your clients or co-workers are going through….

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Posted in ContentTagged clients, empathy, sympathy, test site, testing

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