Your landing page is the most critical step in your funnel because this is where expensive leads are often lost….
Getting people to your site via search is relatively easy. Getting them to stay on your site is a bit harder. Turning those visitors into customers and finally enthusiastic evangelists for your brand — that takes a well thought out user experience. The 5 points mentioned in this article get you familiar with the groundwork you need to cover in order to make these things happen….
These guidelines should help you determine which testing approach is best for your situation and how you can get started….