What Eric Schmidt said:

"Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance."
-- Eric Schmidt


What people read:

  • Content written by Google+ profile writers is ranked higher
  • All content written by Google+ profile writers will be ranked higher
  • Any content written by any Google+ profile writer is or will be ranked higher

The reality is different. Let's step through this stuff and get a firm enough grip on it so we can understands what's happening now and what's going to happen.

What Verified Online Profiles Are