How To Get On The Radar Of Influencers In Your Niche

Recently Courtney Seiter of Raven Tools picked my brain on this very topic. It ended up being featured on MarketingLand (with a few people who are a whole lot smarter than me). In the discussion that myself and Courtney had I ended up going a bit off topic and listing more ideas that she used!

For this blog post I have cherry-picked the 'best of the rest' that I sent over to her - before they ended up at the back of the dustbin that I call my brain!

Re-purposing content is a strategy that I have written about on Search Engine People before and should be on your list of things to do 😉

1. Be different

If you want to get on the radar of someone with a significant amount of followers clicking the tweet button on their articles or posts isn't going to get you noticed. Simply adding 'via @influencer name' isn't going to cut the mustard either - there are going to be dozens if not hundreds of people doing the same. Set yourself apart from the crowd. Use a quote from the post rather than the title (easily done if you use buffer or hootsuite by selecting the quote and right clicking). Better still add your own insight - it takes thirty seconds and can make a world of difference!

2. Be patient

It doesn't happen overnight. Strike up conversations, ask them questions, and answer their questions (if you have the knowledge!). If you develop a real (emphasis on real) relationship it will go both ways - but remember this is only if your content and what you share are of similar high quality! If you are pumping out sub-standard content you can really expect anyone to share.

3. Do your homework

Know what they like without being creepy. You know that they love their work; they wouldn't be so active on social media if they didn't - but what do they share that is non-work related? If you can find common interests then you can foster better relationships. As humans we gravitate to those that have similar interests or values. The people who can help you spread your content are more likely to bond with you if you have multiple interests. I have been cc'ing others in on non-work related content for some time, be it music, books, back to the future timelines, memes or strange pictures. Those that you want to connect with are more than one dimensional.

4. Be around

Don't force your content on them without laying the groundwork. Cold outreach can and does work, but a solid relationship built over time will mean that they may come looking for your work. They will look to your social streams for new and interesting content.

5. Don't be a robot

Variety is the spice of life - don't just tweet or retweet, leave comments on their posts, interact on Google plus - show up and participate. They don't owe you anything, add value to see reciprocation. How many people do you start following only to find out that they share the same content as everyone else - or worse they are using software to pump out a tweet straight from an RSS feed.

6. Be yourself

Don't be afraid to inject your personality into all that you do. Don't be a 'great tweet' or 'great post' person. If you have a daft sense of humour when you are at the pub why not use it to help you make connections. If you have an odd turn of phrase, use it - it can spark up a conversation. Colloquialisms are often a good way of getting on someone's radar - don't be the same as everyone else.

What are you doing to set yourself apart from the crowd?

About the Author: Wayne Barker

I work for Boom Online - an Online Marketing and SEO company based in Nottingham, England.

Boom Online

Additional Posts

WP Social Statistics | WordPress

How to Track Social Media Stats within WordPress

How To Harness The Power Of Pinterest For Your Business

10 Experts on Getting Negative Links Off Page One

In compliance with Ontario’s non-essential business closure our physical offices are closed until further notice. Fortunately our willingness to adopt work from home and the required technology over the past two years has allowed us to continue our operations without impact. For our valued clients and partners you can expect the same great level of service and execution you have become accustomed to.

Many clients/prospects have reached out to us in an effort to introduce new campaigns as quickly as possible. In an effort to help our clients pivot we have increased our campaign build capacity. We are now able to turn new campaigns over in 2-3 business days opposed to the typical 5-7 business day turnaround time. Please note that campaign launch approvals from the vendor side (Google, Bing, Facebook, Instagram etc.) may be delayed as those companies migrate to work from home.

For existing clients please reach out to your account manager with any questions you may have.

For non-clients looking for assistance with new campaigns please Contact Us

Read previous post:
WP Social Statistics | WordPress
How to Track Social Media Stats within WordPress

You know that old Irish joke: She is so social she would attend the opening of an envelope? Well this...Read...