10 Types Of Links Marketing Should Care About The Most
You're a marketer. You're into selling to people, not building links. But these links? These you should know about.
Starting from scratch: building connections & mentions for a new site
There are many myths and misconceptions scattered around the internet of what steps webmasters should take when building links to their new website(s). I have built many websites in my time and worked with clients who have only recently built [...]
5 Link Building Techniques Google (Supposedly) Killed in 2013
As of late, Google has been telling webmasters to nofollow different types of links pointing to their sites. The search giant recently updated their Webmaster Guidelines, providing additional examples of link building practices Google considers manipulative. However, as it is [...]
Optimize Your Guest Posts with Google CSE
A common practice to evaluate keyword difficulty is to assess how many websites are deliberately targeting this keyword. In other words, when one searches for a keyword or key-phrase in Google he may get results from websites that haven't targeted [...]
Gone Fishing: The Secrets of Inbound Marketing and Link Baiting
There's no such thing as a boring product; just bad marketing. Inbound marketing is leading the way in evolutionary customer attraction activity and dominating the online growth strategies of corporations worldwide. Movement away from outbound methods which pushed products and [...]
How Do Small Businesses Grow Local Inbound Links?
One of my first in-house SEO management positions was for a company called Sesame Communications in Seattle. Sesame is a leader in dental and orthodontic patient communications. They create an online presence for their clientele (dentists and orthodontists) as well [...]
Are You Building Links For SEO Or For Traffic? How To Kill 2 Birds With 1 Stone
Never before has link building been more confusing than it is now. Back in the day, SEOs knew they could get penalized for paid links or participating in link farms, while nowadays it has become very hard to tell what [...]
It Worked! How I Got a Google Link Penalty Lifted
Recently, I had the unenviable task of trying to have a website's Google penalization lifted so the site could regain the significant traffic and rankings it lost after the penalty. Personally, I've been interested in reading about what's worked and [...]
3 Tips to Avoid Saturating Your Link Profile and Anchor Text
Thanks to the Google EMD (exact match domain) update new websites looking to cut a few corners with their SEO program by capitalizing on the supposed SEO value of a keyword rich domain can no longer do so. And because [...]
Bare Bones Link Building Advice
In an interview I did with link building expert Eric Ward, he and I discussed whether the Google Penguin update would make site owners pay serious attention to their link building efforts. After all, recovering from a penalty is no [...]
