So you have created, or are planning on making, an awesome piece of content. You know, the kind that Matt Cutts will love; its informative, its funny, it looks brilliant and its going to make you niche famous ;) Maybe. [...]
Good outreach needs a plan. You have to engage your audience with a strategy. Often this makes engagement challenging and very time consuming, but the reward is also far better. As a small business owner you're probably going to do [...]
Outreach is a way to increase exposure beyond traditional search engine optimization and social media engagement. It is an active form of marketing that takes both time and effort. If you'd like to expand your target market and develop [...]
If you are conducting outreach for content that you have built on your site you need to make sure that you are contacting the right people in the right way. Digging out elusive emails can be a frustrating job. Whilst [...]
In order to have a successful presence on the web, you need to find others who share your interests, views, values, and goals. Whatever topic you happen to blog about, there are probably hundreds of other people blogging on the same topic and over a hundred fifty million blogs on other topics. That means there are plenty of bloggers ready for discovery in your own niche, but also that it can be enormously difficult to find them.
The problem with blogger outreach is that the success rate can be fairly low if you don't take the right attitude and approach to how you put the strategy together. Here is a selection of tips that will help you put together a blogger outreach strategy that won't fall flat on its face.
Social media is fun, and it's an opportunity to really give your brand a story. But if you're having a hard time with social networking, maybe you should try hanging with the big-leaguers, or coming up with a strategy to make you one yourself. You may have read social media-related articles on adapting the morals and values of a teenager when it comes to social media. And I couldn't agree more. To an extent, of course.
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