Getting people to your site via search is relatively easy. Getting them to stay on your site is a bit harder. Turning those visitors into customers and finally enthusiastic evangelists for your brand — that takes a well thought out user experience. The 5 points mentioned in this article get you familiar with the groundwork you need to cover in order to make these things happen….
I’ve broken down three of the most commonly measured by marketers to give you an idea of how to approach engagement measurement. These metrics should help you identify the same types of behavior on other platforms….
Approach Twitter for business with business sense. Set goals. Reach them….
The WHO and WHY go before ROI. It’s that simple….
The 6th part in a 6-part series to A Simple Social Media Marketing process this article provides ways to boost customer loyalty and increase followers via social media….