How to create Adwords Remarketing lists based on Analytics data

About half a year ago I wrote a post about how to most effectively use the Google Adwords Remarketing functionality by building effective audiences. Since this post the Remarketing system has undergone several updates making it a much more powerful [...]

By |December 5th, 2012|Analytics & ROI Analysis, PPC|2 Comments

Dynamic QR Codes: Reuse The Same QR Code

Yes, you can now "go green" with recyclable QR codes! With more and more people using smartphones, the scanning of QR codes is on the rise. ScanLife, one of the most popular QR code reader apps, reported in a recent [...]

By |December 5th, 2012|SEO|1 Comment

6 Personal Branding Hacks: A Cheat Sheet for People with Common Names

In the world of personal branding, everyone shouts from the top of the hills that you must stand out if you want to be noticed.

You get it.

You're mom didn't.

She named you something [...]

By |December 4th, 2012|Content, Social Media Marketing|5 Comments

How to Find Just One Link for Your Site

Build your links one at a time.
By |December 4th, 2012|SEO|2 Comments

Win A Free Copy Of Piwik Web Analytics Essentials

Web analytics used to be no more than analyzing your webserver's log files, back in the days of "hits". Today, there are multiple analytics solutions to choose from, both free and paid, with a dazzling array of features. Why would [...]

By |December 3rd, 2012|Analytics & ROI Analysis|Comments Off on Win A Free Copy Of Piwik Web Analytics Essentials

When and How to Use Commas

Apply them according to a few rules you learned in elementary school, use them to separate items in a list, place them in dates and addresses, and put them where a pause is needed in a long sentence. [...]

By |December 3rd, 2012|Content|9 Comments

How To Ask Your Client For A Video Testimonial

Some businesses hesitate to ask clients to prepare a testimonial but testimonials are one of the best ways to boost your online credibility, both for products and services. Video testimonials? Doubly so. When posted on social media networks the influence [...]

By |November 30th, 2012|Social Media Marketing|Comments Off on How To Ask Your Client For A Video Testimonial

10 Things We Didn't Know A Week ago [Week 48]

Smartphone penetration in Europe's 5 (France, Germany, Italy, Spain and UK) is at 53.7%. (comScore) Bing goes all out with anti-Google Scroogled site. [...]

By |November 30th, 2012|SEO|5 Comments

How to Leverage Your About Us Page to Increase Conversions

Add a contact form to your about page to create a converting connect page instead.
By |November 29th, 2012|Conversion Optimization, Web Design|1 Comment

How to Steer Clear Of a Future Google Update Targeting Guest Posts

Those who've been around the SEO block for some time know that there's one thing common about all those link building methods. And that is, they look good in the beginning, and they continue to pay off for [...]

By |November 29th, 2012|SEO|6 Comments