About half a year ago I wrote a post about how to most effectively use the Google Adwords Remarketing functionality by building effective audiences. Since this post the Remarketing system has undergone several updates making it a much more powerful tool in the Adwords arsenal. In this post I will go through these changes, how [...]
Yes, you can now "go green" with recyclable QR codes! With more and more people using smartphones, the scanning of QR codes is on the rise. ScanLife, one of the most popular QR code reader apps, reported in a recent interview with Loyalty360 that they are now processing 5.5-6 million scans per month versus 1.5-3 [...]
Web analytics used to be no more than analyzing your webserver's log files, back in the days of "hits". Today, there are multiple analytics solutions to choose from, both free and paid, with a dazzling array of features. Why would you choose software that you have to install, maintain and monitor with all the other [...]
Apply them according to a few rules you learned in elementary school, use them to separate items in a list, place them in dates and addresses, and put them where a pause is needed in a long sentence. Proper comma usage seems easy enough, but you might be surprised to find you are making some [...]
Smartphone penetration in Europe's 5 (France, Germany, Italy, Spain and UK) is at 53.7%. (comScore) Bing goes all out with anti-Google Scroogled site. What is Scroogled? Curious to know how Google went from search to paid shopping results? Read the Bing Timeline PDF. (Scroogled.com via Time) 80% of US cell phone owners text. 50% send [...]
Add a contact form to your about page to create a converting connect page instead.
Those who've been around the SEO block for some time know that there's one thing common about all those link building methods. And that is, they look good in the beginning, and they continue to pay off for some time before getting widespread and then every Tom, Dick, and Harry starts using (rather abusing) the [...]