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Yearly Archives: 2012

Your AdWords CPA is Lower Than You Think

There are a hundred different reasons a conversion resulting from an AdWords click might not track in the UI. Here are just a handful of scenarios: Scenario #1: Multiple Devices Let's say that during my lunch break at work, I [...]

By |2014-10-22T08:36:27-04:00November 14th, 2012|PPC|
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