Requiring site visitors to share or like your content on social networks to gain access to premium content is a great way to increase the reach of your content. Many businesses are "gating" their online content as part of their marketing strategy, collecting email addresses and personal information about their site visitors in order to [...]

Firefox Add-ons for Better Search

by Yaniv Kimelfeld May 16th, 2013

Firefox add-ons can provide great tools for bloggers, web-designers, SEOs, and other netizens to ease their job. Some of these add-ons may be very simple while others may introduce features that can compete with professional software. Today I'm going to explore some the best add-ons for web research. This tools may be useful for professionals [...]

We all know that long tail keywords can be as valuable, if not more so, than one or two word phrases, right? It is easy to start to get traffic from them while building for something more competitive, they are a perfect fit for content strategies and as most SEM professionals would tell you, they [...]

In conjunction with Bing Ads product updates and Yahoo! Bing Network research that encompass my day to day job, it is with great pleasure I get to announce something that veers a little off the search path. In anticipation of the upcoming release of Star Trek Into Darkness, Microsoft has teamed with Paramount Pictures to [...]

The shear number of online marketing tools available at your fingertips can be pretty overwhelming. Developing a content marketing plan to increase authority, web traffic and leads is a critical step to take with any of your online marketing efforts. However, in order to translate online activity into business, you need to understand how all [...]

SEO and public relations both come from a past of scumminess and irresponsible behavior. Since PR is an older industry they've had the time to improve their reputation and establish itself as a necessary marketing component for every company. SEO, on the other hand, is less than 20 years old and is still trying to [...]

It's not uncommon knowledge that mobile and tablet searches have been increasingly responsible for driving traffic to websites. Representing roughly 10-20% of all web traffic, (and in some cases being the primary driver of traffic for high volume local searches), appealing to mobile searchers is a key piece in staying ahead of the game. People [...]

How to Stand Out With Your Marketing

by Chris Nosal May 13th, 2013

If you've looked around the Internet, one thing you'll notice is that marketing doesn't stand out the way it used to. What was once considered marketing that would grab your customer's attention, and make them take notice, is now looked upon as spam and empty promises, so you'll buy their product. People telling you that [...]

There's a good chance you've heard of retargeting before-it's the practice of showing display ads to users who have visited your site in the hope of luring them back for conversions. If you've ever shopped on Amazon or Zappos, there's a good chance you've experienced retargeting firsthand. In the past few years, retargeting has quickly [...]

The Top 5 Windows Desktop Blogging Programs

by Saba Mushtaq May 10th, 2013

A desktop blogging program allows you to write, edit, and publish a post to your blog the way you would in a word processor instead of signing in to your blog's dashboard and using the web based panel for publishing blog entries. If you're an occasional blogger who doesn't blog very often you may see [...]