Increase Your Social Media Followers and Reach By Gating Premium Content

Requiring site visitors to share or like your content on social networks to gain access to premium content is a great way to increase the reach of your content.

Many businesses are "gating" their online content as part of their marketing [...]

By |May 17th, 2013|Social Media Marketing|1 Comment

Firefox Add-ons for Better Search

Firefox add-ons can provide great tools for bloggers, web-designers, SEOs, and other netizens to ease their job. Some of these add-ons may be very simple while others may introduce features that can compete with professional software.

Today [...]

By |May 16th, 2013|SEO|2 Comments

Using Excel Formulas To Group Your Google Analytics Long Tail Keywords Into Themes

We all know that long tail keywords can be as valuable, if not more so, than one or two word phrases, right? It is easy to start to get traffic from them while building for something more competitive, they are [...]

By |May 16th, 2013|Analytics & ROI Analysis|2 Comments

Qapla’! The Bing Klingon Translator (and get $400.00 off at SES Toronto)

In conjunction with Bing Ads product updates and Yahoo! Bing Network research that encompass my day to day job, it is with great pleasure I get to announce something that veers a little off the search path. In anticipation of [...]

By |May 15th, 2013|SEO|2 Comments

Use a Content Marketing Plan to Increase Traffic and Convert Visitors

The shear number of online marketing tools available at your fingertips can be pretty overwhelming. Developing a content marketing plan to increase authority, web traffic and leads is a critical step to take with any of your online marketing efforts. [...]

By |May 15th, 2013|Content|3 Comments

Combining PR with SEO: How to kill two birds with one stone

SEO and public relations both come from a past of scumminess and irresponsible behavior. Since PR is an older industry they've had the time to improve their reputation and establish itself as a necessary marketing component for every company. SEO, [...]

By |May 14th, 2013|PR, SEO|5 Comments

Mobile-Friendly Sites: Has Your Business Jumped on this Bandwagon?

It's not uncommon knowledge that mobile and tablet searches have been increasingly responsible for driving traffic to websites. Representing roughly 10-20% of all web traffic, (and in some cases being the primary driver of traffic for high volume local searches), [...]

By |May 14th, 2013|SEO|Comments Off on Mobile-Friendly Sites: Has Your Business Jumped on this Bandwagon?

How to Stand Out With Your Marketing

If you've looked around the Internet, one thing you'll notice is that marketing doesn't stand out the way it used to.

What was once considered marketing that would grab your customer's attention, and make them [...]

By |May 13th, 2013|SEO|Comments Off on How to Stand Out With Your Marketing

3 Ways Retargeting Can Transform Your Display Campaign

There's a good chance you've heard of retargeting before-it's the practice of showing display ads to users who have visited your site in the hope of luring them back for conversions. If you've ever shopped on Amazon or Zappos, there's [...]

By |May 13th, 2013|Display Advertising/RTB, PPC|Comments Off on 3 Ways Retargeting Can Transform Your Display Campaign

The Top 5 Windows Desktop Blogging Programs

A desktop blogging program allows you to write, edit, and publish a post to your blog the way you would in a word processor instead of signing in to your blog's dashboard and using the web based panel for publishing [...]

By |May 10th, 2013|SEO|Comments Off on The Top 5 Windows Desktop Blogging Programs