Heard about RLSA? Remarketing Lists for Search Ads? Google search remarketing? If so, you're in the minority. According to Google (All-Stars Engage Summit, Mountain View, CA), less than 1% of advertisers using Google AdWords in August 2013 were aware of [...]
Remarketing Lists for Search Ads (RLSA) is relatively new Google AdWords feature which allows you to show ads on Google only to people who have previously visited your website. Since a visit to your website suggests that that person is [...]
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