Paul Feng (Product Management Director of Adwords) announced that Adwords has rolled out secure search (SSL encryption) for signed-in searches: "Today, we are extending our efforts to keep search secure by removing the query from the referrer on ad clicks [...]
Remarketing Lists for Search Ads (RLSA) is relatively new Google AdWords feature which allows you to show ads on Google only to people who have previously visited your website. Since a visit to your website suggests that that person is [...]
Your boss is expecting an AdWords performance report. Not sure what to report on? Before you get into a black hole of AdWords and Analytics data, first decide what your goals are and what the essential metrics to report on [...]
Chances are you're underutilizing your Google AdWords search query data. One of the most valuable reports available to PPC advertisers is the Google AdWords search query report. It allows you to see the searches people type into Google before they [...]
A few months ago, I wrote about how to effectively work with a PPC long-tail when the long tail is too long. Using the cleaning services industry as an example, I showed how targeting thousands of combinations of location + [...]
Turn clicks into sales with these 5 Adwords tips
Professional advice on how to manage your Adwords campaign so you pay less and less for better ads.
Thanks to Search Engine Watch blog for pointing this out. Google Adwords finally lets people use Traffic Estimator tool without having to log in. This is long overdue, and really useful in keyword research.
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