With a plethora of new social media platforms vying for our attention and the unabated growth in popularity of the established platforms, it's not surprising that the last few years have seen a surge of online brand monitoring tools. Businesses [...]
Social media is about engagement. About responding fast or at least soon. About distributing your message throughout the day versus blasting once. About not spreading yourself and your staff too thin. That's where these Facebook business tools come in.
Looking to phase a social media campaign into your marketing mix or trying to scale up your existing campaign? If your site has been around for a while, chances are that you are already keeping an eye on data coming in from Google analytics. This historical data can help lay down basic targets for your future campaigns that include social media efforts.
Some Social Media Monitoring tools are too expensive for small businesses and personal use. Here's a 10-Step Process on how to set up your own listening tool.
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