Custom Reports for Fun and Value For a free tool, Google Analytics is excessively flexible. It provides fairly robust tracking for websites and mobile apps, can be customised to support cross domain tracking, events, goals and custom variables, [...]
There is no doubt that by default, Google Analytics offers some fantastic reporting however sometimes we need more, luckily for us Google Analytics allows us to craft our own custom reports to find out exactly what we need. In this [...]
Looking to phase a social media campaign into your marketing mix or trying to scale up your existing campaign? If your site has been around for a while, chances are that you are already keeping an eye on data coming in from Google analytics. This historical data can help lay down basic targets for your future campaigns that include social media efforts.
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