SnapChat vs YouTube For Business

New social platforms are launched all the time. Just like Richard Branson's famous quote “business opportunities are like buses; there’s always another one coming”, you can rest assured that there will be another social platform or app coming soon. [...]

By |July 22nd, 2016|Marketing, Social Media Marketing|0 Comments

Setting Up Your Video Content Strategy

It’s no longer a question of whether users prefer video content to other forms of content, especially on mobile sites. Users enjoy short-form content that is easily digestible more than any other content, regardless of the device they use [...]

By |July 21st, 2016|Content, Marketing|0 Comments

7 Quick-Win Tactics For Social Media Success

As marketers, we live and work in an environment of instant gratification, where the competition for attention is fierce. No matter where you look – Facebook, Twitter or Instagram – standing out isn't easy.

Growing your brand on [...]

By |July 20th, 2016|Social Media Marketing|0 Comments

How 100 BuzzFeed Posts Debunk 3 Myths About Viral Content

As one of the internet’s most popular publishers, there’s a good chance you’ve read an article or taken a quiz on BuzzFeed. The digital publisher has made a name for itself with it’s quick wit and playful content [...]

By |July 19th, 2016|Content|0 Comments

Famous Content Marketers Tell How They Generate Ideas

 

Content marketing is a powerful way for organisations across all sectors to attract and retain an audience – and ultimately drive profitable customer action. Through the strategic and targeted distribution of regular high quality content, businesses can connect and build [...]

By |July 18th, 2016|Content|0 Comments

Social Outreach: The Perfect Complement To Search Marketing

When it comes to driving traffic to your website, demand generation marketers have a number of tools available in their playbooks.

Search engine optimization is an effective strategy, but it takes time to see the pay off in prospects. [...]

By |July 15th, 2016|Social Media Marketing|0 Comments

5 Opportunities To Increase Average Order Value

It behooves most ecommerce sites to maximize their bottom line. Some attack this with a top-down approach; trying to boost overall traffic and make sure it doesn't decline. Others look to increase the value of each order that a [...]

By |July 14th, 2016|Conversion Optimization|0 Comments

Are You Guilty Of Allowing Good Content To Rot?

Updating old blog content is an interesting online marketing tactic. It doesn’t require a lot of hard work - unlike creating new content from scratch - and it brings a lot of benefits to the table.

The only [...]

By |July 13th, 2016|Content|0 Comments

Multi Armed Bandits & A/B Testing: Which Is Better

 

A/B testing is the industry standard for any digital activity aimed at increasing conversions or doing the best for your audience. Whether it’s about websites, email campaigns or in-app communication: everyone says, “Don’t forget to A/B test!”

But [...]

By |July 12th, 2016|Analytics & ROI Analysis, Content|0 Comments

10 Crucial YouTube Ranking Factors

 

It may be hard to believe, but YouTube is the second largest search engine in the world behind Google, and the second most visited site on the web.

This is the kind of traffic you can’t ignore. In [...]

By |July 11th, 2016|SEO|2 Comments