Ever thought about yourself as a personal online brand? If you were to take a look at your online footprint, what would it say about you or your business? Would it be a true representation of who you are? Would it be full of personality? Ensuring your online personal brand is positive, appropriate, yet full [...]

When it comes to social media sites such as Twitter, getting your audience engaged is the key to success. If you are using Twitter, you know that users decide whether to follow or not to follow people. And, they decide this in a few seconds. Therefore, you have little time to impress. In this post, [...]

Are You Acquiring Google Or Customers?

by Grant Draper April 17th, 2014

One of the things we see from marketers is following Google's updates too rigorously, changing the SEO route of their business to fit in with Google's algorithmic way of thinking of the day. This usually means short term gain, long term pain for a few reasons: If you develop an SEO strategy based on existing [...]

Ensure your article promises to deliver — and then deliver what your promise by staying locked on your topic. Here's how to have a 100% success rate.

5 Inbound Marketing Myths Debunked

by Andrei Petrik April 16th, 2014

If your job has anything to do with digital marketing, whether its creating online content, doing SEO or running social media campaigns, by now you have heard of Inbound Marketing. Its a very popular marketing methodology that encapsulates various online tactics and strategies to attract visitors to your site, convert them into leads, turn them [...]

Social Media: Getting Value From Volume

by Scott Gould April 15th, 2014

One debate you'll hear among marketers and community builders is the one of volume vs. value, of quantity vs. quality. There's no absolute answer and because different products or communities have different needs and outcomes, it's always subjectively determined. The dilemma isn't a simple one: is it better to sell more of something to lots [...]

"Questions Are the Answer "- Anthony Robbins In his masterpiece "Awaken the Giant Within", renowned peak performance specialist Anthony Robbins dedicated an entire chapter to explain "Questions Are the Answer" success mindset. Simply put: If you ask quality questions, you will receive quality answers. Lets apply this timeless tip and raise this critical question: Do [...]

5 Common Misconceptions About Copywriting & Search

by Alex Simmonds April 14th, 2014

1. All You Need Do is Pay Someone $5 to Churn Out Keyword Stuffed Articles. Don't even think about it. Content has to be all about quality. Don't think you're saving yourself money by hiring the cheapest writers either – chances are that English won't be their first language and your site will end up [...]

Is Google a Scraper Website?

by Daniel Kosir April 14th, 2014

Remember when Google released the Panda algorithm? This was when content penalties were introduced, used primarily to eliminate scraper websites that would rip content from one website and put it on their own. This practice was frowned upon particularly because, often, these scraper websites would rank higher for that content than the original site or [...]

You Gotta Be Kidding Me: Comment Spam

by Kent Allen April 11th, 2014

There are many webmasters, link building companies, and SEO companies who really put a lot of faith in blog commenting as a way to build links, traffic, and expert reputation. There are also quite a few of these individuals who are successful with this approach. In my opinion though, there are many more who are [...]