Most businesses today have websites with the intent of converting visitors to leads. When it comes to SEO and SEM campaigns, we see a lot of clients placing emphasis on increasing and improving traffic to their websites and rightly so. However, that is just one part of having a successful online presence. To improve the [...]

How Effective Is Blogging For Business

by Jonny Ross August 1st, 2014

In short, the answer to this question is – very! Blogging is probably one of the best things you can do to market your business. Blogging is often overlooked by many businesses when deciding on a social media strategy, however in most cases blogging can be just as powerful as a great Facebook or Twitter [...]

The Best Writing Tips for Those Who Don't Write

by Alicia Lawrence July 31st, 2014

Whether you graduated with an English degree or if you are a seasoned marketing professional who hasn't written for a long time, there might come a time in your career where you'll have to write something for the web. It could be website copy, a blog post or a news article. Writing for the web [...]

The mobile revolution has arrived and is here to stay! For businesses, the first step to conquering this new arena is adapting any of the following strategies to cater to mobile users: a responsive web design, a mobile-focused website or a mobile app. The next and most crucial step is deciding how to optimise your [...]

For websites which lets users access their content based on search queries, it is extremely important to properly configure the site search query parameters in order to detect the exact search queries which the users are entering to locate the content. This post will share the steps that will help you to easily configure site [...]

Throughout 2013, Google and Ipsos MediaCT conducted 61 simulated search experiments to measure the impact of search ads on brand awareness. The results show that Paid Search increased top-of-mind awareness by 80% even when the consumer doesn't click on the ad, with some of the strongest lifts in the Auto and B2B categories. The 6 [...]

When it comes to creating your website-whether you're talking about content, design, or function-the biggest element to consider is always readability. It doesn't matter if your colors are perfectly calibrated and your images pop up into a lightbox display. Netizens are constantly inundated with content, and they rarely read anything in-depth. They scan the elements [...]

Google is constantly making changes to the way they display search results and especially to how and where ads are displayed on the page. Consider this screen capture for a search on "las vegas hotels" (a very competitive term with several large advertisers who are quite progressive with their PPC efforts) and what you see: [...]

As a designer and developer we find various technologies to improve online user interaction within multi resolutions. With the increase of people using smartphones and tablets to browse or purchase online, there is no reason why having a responsive website is not important to your company. Responsive websites are able to adapt to any image [...]

10 Questions to Guide Your Best Link Building Campaign

by Chris Marentis July 25th, 2014

One of the most common questions small business owners ask is surprisingly simple; How do I start link building? Unfortunately, building a powerful link building campaign cannot be summed up in a short step-by-step. The best place to start is by seeking an understanding of how you want to execute link building to meet your [...]