How to Setup a Streamlined Workflow for Your Analytics

by Pratik Dholakiya September 19th, 2014

If your marketing is supposed to be a mix, and if there's a possibility that you'd be using a wide range of marketing channels to promote your business, that's a lot of money you are investing. For all that money, there ought to be an ROI. On SEP, we cover a lot on analytics, dashboards, [...]

How #IceBucketChallenge Used Facebook Videos to Go Viral

by Adrienne Erin September 18th, 2014

Unless your home address is listed on Neptune, youve heard of the ALS Ice Bucket Challenge. Known on social media platforms as #IceBucketChallenge or #ALSChallenge, it swept across the Internet with lightning speed. In fact, within a few short days in August 2014, it seemed like everyone who was anyone was dumping icy water on [...]

Google My Business Dashboard: 5 Messages that Need Attention

by Martha Vasquez September 17th, 2014

Google My Business has become a very important part of business owners' online marketing strategies, and as such it is important to maintain it in a good status. Having to manage the Google My Business account and in addition the updates that Google has done lately can be a little challenging, especially when Google shows [...]

SEO is an ever-changing world. Every marketer knows this (or at least should). The wise marketer will realize that many of the changes are refinements in a continual evolution. The most recent release announced just last month, coined as the Google Pigeon update turns the spotlight on local search. The focus on natural content and [...]

Yes, You Should Get An SSL Certificate for Your Website

by Daniel Kosir September 15th, 2014

Google has recently come out and explicitly said were starting to use HTTPS as a ranking signal. Currently, it is a "lightweight signal", but that could easily change, and it might have more weight in the future. Traditionally, Https was used only when sensitive information was being transmitted, for example, when completing online transactions (it [...]

How To Get More Followers On Instagram

by Kamila September 15th, 2014

When Stanford grads Kevin Systrom and Mike Krieger founded Instagram in 2010 – they didn't envision that two years later Facebook would purchase their company for $1 billion dollars. When Facebook bought out Instagram, the company had only 13 employees – and today it continues to be one of the most used apps in the [...]

5 Key Points To A Great Looking, Converting Home Page

by Jason Streatch September 12th, 2014

So, you want to re-design your home page. You want it to look sharp so you can wow your visitors, but you also need it to function properly and — most importantly — convert. I mean, what's the point of this whole website thing if you're not converting your visitors into customers and getting new [...]

6 Ways to Use Internal Links (The Next Key SEO Tactic?)

by Ben Acheson September 12th, 2014

As Google clamps down on link building techniques and SEO shifts towards content marketing, another interesting phenomenon is happening: on-site optimisation has become a lot more important. It has always been essential though – and nothing is more important for on-site SEO than internal linking – so it's time to go back to basics and [...]

11 Things George W Bush Taught Me About Social Media

by Andrew Marsh September 11th, 2014

Social media represents a large void in my digital marketing knowledge. I set out to get better in this space and learn more so that I could be a more well-rounded digital marketing specialist. I thought about approaching one of our outstanding Social Media Specialists here at SEP but then I had a moment of [...]

If you are "content" with great content, Please reconsider So you won't repent! Now is the time to get discontent. As 2014 is the year of… OUTSTANDING content! I am not sure how you feel about my mini-poetry style! We can discuss that later According to wikipedia, copywriting is… Copywriting is writing copy for the [...]