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Windows Live Goes Social

Guest post by Marcus Schmidt.

Have you received any invitations to join your friends and family on Windows Live? If you haven’t yet, you probably will. That’s because Windows Live is getting more social.

In fact, you can argue that Windows Live was one of the largest untapped social networks in the world. Just think of everyone’s Hotmail and Messenger contacts and you’ll see what I mean. Our challenge was how to transition from something most people (including probably you) think of as e-mail and instant messaging to something more social.

The Definitive List (75+) of Link Building Techniques in 2008

by Jeff Quipp.

Below, I’ve compiled a list of techniques I personally know of being utilized in the industry. It is by no means comprehensive, but is one of the most complete lists I’m aware of. I’ve tried to keep each technique as mutually exclusive as possible.

I would like this list to become definitive, so I propose this;
if you can provide 5 techniques not already covered (at the sole discretion of SEP), we will:
a. incorporate your ideas, and give you proper attribution for all to see
b. send you a $50 gift certificate

Search Analytics: Life After Ranking

by Dr. Peter J. Meyers.

Hi, everyone – it’s your friendly, neighborhood Dr. Pete, and I’m pleased and humbled to announce my first post as contributor with Search Engine People. If you don’t know me, I’m a usability specialist, cognitive psychologist, lifelong coder, and President of User Effect. I hang out with SEOs because, frankly, you’re better looking and more fun.

It’s been a rough year for high-strung search marketers. Talk at Pubcon last month only reminded me of what I’ve been hearing all year: the traditional SERPs are dying, rankings are dead, and everything is changing (and I’m not talking about that warm, fuzzy, Barack Obama kind of change).

5 Links Most SEO’s are missing out on

Guest post by Joshua Sciarrino.

Traduction francaise: La Plupart des OMR passent à Côté de ces 5 Liens

Wiep came out with 69 solid tactics to link building in 2009. In it he breaks down internal linking and external links. His entire post was high quality but I’m a little disappointed that we can’t comment to provide feedback, but that’s aside the point, it’s still a great resource J. As you go through all 69 tactics each one has SEO in mind but only one takes a real holistic approach to internet marketing #26 ‘join an affiliate network’. My goal is to rehash that tactic but also add 4 other links that I think many SEO’s are missing out on.

Creating Subliminal Connections Between Your Site and Hot Trends

by Donna Fontenot.

What if you could associate your site, your niche, or your product with a hot new trend? What if the search results showed your site for that popular new gizmo or movie? What if I told you that you can create a subliminal connection between your site and any hot new gadget/movie/song/toy/etc. no matter what niche your site or product is in? And what if you stood a good chance of ranking well for that hot trend?

My Why of SearchWiki

by Ruud Hein.

Traduction francaise: Pourquoi SearchWiki Existe

Google’s main objective is to defend itself against a repetition of its own past: to prevent disruptive technology in the widest sense of the idea to upset its place as The Google.

To do so Google relies heavily on two strategies: barrier to entry and acquisition.

Barrier to Entry: Raising the Bar

Due to Google’s known strength – it’s incredibly cheap super computer power which is incredibly expensive for others to compete with – Google becomes the investment default simply by entering a market, making most or all of the other players look like “also-ran”.

5 SEO Tools You Might Be Missing from Your Aresenal

by Jordan Kasteler.

There are so many SEO tools out there with more and more releasing and existent ones coming out with new features frequently. It’s hard to keep up with all of them, test them out, and find a good fit for you. While the majority of SEO Tools are a dime a dozen there are some people prefer more than others whether it’s for the graphical user interface, usability, and/or speed of the tool. I’d like to introduce you to a few of these tools that may streamline your optimization process.

Concentric Circles of Your Search Content

by Ruud Hein.

In the previous installment we learned how checking the needs of our users and potential users and seeing to them can help establish us as the authority, the hub and community of our own brand.

This in turn makes us the source of reference instead of our detractors or competitors.

How Web Site Requirements Keep Your Project From Exploding

Guest post by Kimberly Krause Berg.

f you were to ask my Internet Software QA Manager what the hardest part of training me was, he would roll his eyes and tell you it was the discipline of the testing methodology. I had no trouble learning Rational testing software. I was perfectly fine with communicating between business units of the company. What drove me nuts was the organizing and planning for web sites. Not only this, we had to write it all down into a formal document! Who had the time for that?

Being A Twitwit Ain’t Being A Nitwit

by Todd Mintz.

Bogie & Bacall by cameramanron

“The girl gave him a look which ought to have stuck at least four inches out of his back.”  Raymond Chandler, The Long Goodbye

In my opinion, Chandler’s quote is the greatest metaphor that I’ve ever read in the English language.  He’s taken a minor incident of human behavior that was noticed only by the targeted character and created a bold image that audaciously assaults the reader’s sensibility with incredible violence, both literally and figuratively.  This timeless phrase, written in 1953, has not lost any of its power and wallop and would fit as perfectly in futuristic sci-fi written today as it did in Chandler’s hard-boiled detective novel.