While the idea was once balked at, more and more companies are realizing the value of running paid social media campaigns. Whether to promote an event, create buzz around a product launch, or increase brand awareness, paid social media marketing is becoming an invaluable tool in the sphere of digital marketing. Among other benefits, it [...]

  Are lack of blog ideas holding you back from achieving blogging greatness? Good news – you no longer have to worry, because in this post I'll show you how you can generate over 100 blog titles on a single topic. All you have to do is decide what you want to write about. Are [...]

10 Reasons Why Your Website Isn’t Social Media Friendly

by Pratik Dholakiya March 17th, 2014

Got a website that's search engine friendly? If so, then well done! Got a website that's armed with SEO Kevlar that can tackle anything and everything that Google throws at you in 2014? You can go ahead and pat yourself on the back!! Now, the real question — have you done anything about the social [...]

Using Buzzsumo for Building Outreach Lists

by Wayne Barker March 17th, 2014

So you have created, or are planning on making, an awesome piece of content. You know, the kind that Matt Cutts will love; its informative, its funny, it looks brilliant and its going to make you niche famous Maybe. Having great content is not enough. You also need to make sure you have an audience, [...]

For businesses that want to get ahead and stay ahead in today's market, it's essential to respond to the changing marketplace rather than react to it. This means business owners need to keep up with trends not only in their own industry, but also in the areas they're involved in; especially technology. The rise of [...]

Five Types of Winning Marketing Content

by Alex Jones March 14th, 2014

Image Based Content Pictures are powerful tools to evoke emotions and motivate users towards taking positive action. The popularity of sites like Pinterest and Instagram bear testimony to the fact that image based content will always be a winner. Pinterest's focus on visual content helped it become the website that reached the 10 million unique [...]

Content curation is the creation of significant and appropriate content relating to a specific topic or niche. This terrific marketing tool filters news and information and uses it to compile only very relevant information which is used to develop a business. Forbes has called it one of the most trending web developments. Companies use content [...]

How To Get The Best Bang For Your Buck With Content

by Kari Pritchard March 13th, 2014

As time ticks by more and more people are turning toward the internet as a primary source of communication. Or as a way to permeate their voice and opinions quickly and easily. Or to create life-changing, money-making content … the list goes on. The point is, in the digital world content is becoming a commodity [...]

Which Social Media Headlines Work Best

by Jerry Low March 12th, 2014

In the last 10 years, the use of social media has exploded in both the business and private sector. Businesses understand the importance of having a presence on sites like Facebook, Twitter and LinkedIn. In a 2013 CEO survey on social media, researchers found that 80.4% of leaders thought being on social media was vital [...]

So You Want to be a Marketer… Now What?

by Karianne Stinson March 12th, 2014

Not too long ago I stood in front of 30 eight and nine-year-olds showing them the ever exciting method of Lattice Multiplication. (Seriously, the kids LOVED doing it.) Yep, I was a third grade teacher. Ive talked before about the thought process and decisions I made when I decided to quit teaching and get back [...]