Content curation is the creation of significant and appropriate content relating to a specific topic or niche. This terrific marketing tool filters news and information and uses it to compile only very relevant information which is used to develop a business. Forbes has called it one of the most trending web developments. Companies use content [...]

How To Get The Best Bang For Your Buck With Content

by Kari Pritchard March 13th, 2014

As time ticks by more and more people are turning toward the internet as a primary source of communication. Or as a way to permeate their voice and opinions quickly and easily. Or to create life-changing, money-making content … the list goes on. The point is, in the digital world content is becoming a commodity [...]

Which Social Media Headlines Work Best

by Jerry Low March 12th, 2014

In the last 10 years, the use of social media has exploded in both the business and private sector. Businesses understand the importance of having a presence on sites like Facebook, Twitter and LinkedIn. In a 2013 CEO survey on social media, researchers found that 80.4% of leaders thought being on social media was vital [...]

So You Want to be a Marketer… Now What?

by Karianne Stinson March 12th, 2014

Not too long ago I stood in front of 30 eight and nine-year-olds showing them the ever exciting method of Lattice Multiplication. (Seriously, the kids LOVED doing it.) Yep, I was a third grade teacher. Ive talked before about the thought process and decisions I made when I decided to quit teaching and get back [...]

The continuous rise in time spent on mobile devices by on-the-go consumers has a direct relationship with how individuals relate to and engage their local community; specifically businesses in their immediate area. For small business owners that are plagued with the constant decision of how to allocate and invest their limited marketing budget, choosing between [...]

Does your online marketing checklist look something like this? Facebook, check. Twitter, check. Instagram, check. Blog, check. Pinterest … Pinterest? Pinterest is one of the fastest growing social networking sites – between May 2012 and May 2013 users from the UK alone grew two and a half times, taking the total number of users to [...]

5 Techniques for Generating Content Ideas

by John Rooney March 10th, 2014

"Make sure you're regularly posting fresh content. "Oh yeah, and of course it has to be unique and useful and relevant and share-worthy and…" Sound familiar? The SEO industry is awash with advice like this and it's true – it is important to be regularly creating fresh content that is going to be of benefit [...]

There is a vast amount of general advice circulating on how to attract more customers, but it often speaks only to attracting traffic, not on how your website can encourage this traffic to convert to leads or even sales. If visitors come to your website but don't perform any desired action, you have missed a [...]

Statistics from eMarketer reveal that mobile e-commerce would reach the 31 billion USD mark in US alone and would surpass 119 billion USD globally, by 2015. Come to think of it, the new set of data and stats released are only a reiteration of what we already knew: the internet is going to be mobile [...]

Inbound marketing largely revolves around connecting the right persona with the right content from the get-go. Video content is an excellent way for brands to initiate these connections and build awareness, however, visibility on Google is an integral part of the equation. The right videos can improve the overall user experience. Upload all videos from [...]