Ah, the sales funnel. We are all obsessed with it. We read, write, and argue about the best ways to go from the initial marketing phase to the final conversion. Yet, we too often ignore what could be the most [...]
For businesses that sell physical goods online, there’s no such thing as too many sales channels or advertising mediums. So, if you aren’t using Amazon – and specifically Amazon Marketing Services (AMS) – then you’re missing out on a chance [...]
With the new year fast approaching, most of us in the content business are looking for ways to revamp our strategies.
There’s no doubt that content is still king, however, with hundreds of similar web pages online competing for traffic, it [...]
Following months of rumors and speculation, Google’s Accelerated Mobile Pages (AMP) solution was officially unveiled at the end of 2015. In essence, AMP enables publishers to create alternate versions of web pages designed specifically for lightning-fast load times on mobile [...]
Content marketing has become big business. Curata's roundup of content marketing statistics reveals that:
The content marketing software market will be worth $32.3 billion in 2018
88% of North American B2B marketers use content marketing
B2B buyers use content for [...]
Here’s the scenario.
It’s been seven months since you launched your online business yet your monthly sales have been close to nonexistent all this time.
“This is really frustrating,” you say to yourself.
You spent countless hours -- let alone thousands of dollars [...]