How To Reward Your Brand Advocates (Without Money)

So you've got brand advocates (great!), and now you want to reward them.

But perhaps you don't have $100 lying around to hand out to every single user who is pushing your brand.

Or maybe, you just want to be a bit [...]

By |February 18th, 2016|Marketing|Comments Off on How To Reward Your Brand Advocates (Without Money)

How To Test & Optimize PPC Ad Campaigns (Part One)

You planned, researched, built and launched your perfect Pay-Per-Click (PPC) campaign. It's out in the world bringing customers to your store, whether physical or digital. Now you can just sit back and start counting the money right?

NO!

PPC should never be [...]

By |February 15th, 2016|PPC|Comments Off on How To Test & Optimize PPC Ad Campaigns (Part One)

How To Get Back Into SEO After Being Away

We all know the SEO/SEM industry is fast paced. Go on maternity leave, short term disability, or a sabbatical, and you come back to a whole new industry. New tools, algorithms, and 'Google laws' sprout up on a regular basis. [...]

By |February 12th, 2016|SEO|Comments Off on How To Get Back Into SEO After Being Away

13 Conversion Rate Optimization Tools Compared

Conversion rates are popular figures used in online marketing to analyze the percentage of users taking a desired action. In simple terms, a conversion is "the task you want your web visitor to do on your website." This can be [...]

By |February 11th, 2016|Conversion Optimization|1 Comment

Study The Competition To Rank Higher In Organic Search

Everyone wants to rank higher in search results than their competition. One of the best ways to achieve this is to stay on top of how the competition is doing online. What are they doing right and how they are [...]

By |February 10th, 2016|SEO|Comments Off on Study The Competition To Rank Higher In Organic Search

Social Media Tips & Tools To Post Smarter: The Importance Of Content

This is part 1 of a series featuring Social Media Tips and Tools to Post Smarter. In this post we're going to talk about the importance of content.

We already know that social media is a way for us to engage [...]

By |February 9th, 2016|Social Media Marketing|Comments Off on Social Media Tips & Tools To Post Smarter: The Importance Of Content

How To Do Money Making Semantic Keyword Research

Every few months we hear of a new hurdle Google throws in the way of SEO practitioners. A challenge, a catch-me-if-you-can of sorts. Yes, I refer to the inevitable updates to Google's algorithm that every online marketer lives in dread [...]

By |February 8th, 2016|SEO|Comments Off on How To Do Money Making Semantic Keyword Research

Are You Using Social Media Effectively For Your Ecommerce Business?

Facebook, Twitter, Instagram, YouTube, and LinkedIn have become almost ubiquitous in our daily lives. The effect is so strong that today it is imperative for businesses to have a social presence. Yet, not all are using the true potential of [...]

By |February 5th, 2016|Social Media Marketing|Comments Off on Are You Using Social Media Effectively For Your Ecommerce Business?

15 Chrome Extensions Social Media Marketer Must Have In Their Toolbox

Being a good juggler should probably be one of the necessary qualifications for a social media manager. Managing multiple social media accounts, keeping them updated, finding content for each of them and engaging with the audience; all of it can [...]

By |February 4th, 2016|Social Media Marketing|Comments Off on 15 Chrome Extensions Social Media Marketer Must Have In Their Toolbox

Finding Pages With Duplicate Or Thin Content Using A1 Website Analyzer

The larger and older the website you're working on, the harder it becomes to find duplicate content and thin content.

Add external duplication to (too much) internal duplication and your site can be demoted or even completely filtered out in search [...]

By |February 3rd, 2016|SEO|Comments Off on Finding Pages With Duplicate Or Thin Content Using A1 Website Analyzer