Some people say you never get a second chance to make a first impression. It's funny how much time and energy companies and brands devote to marketing activities when a big source of trouble is there, in front of their eyes and needs to be fixed before anything else. As people type their name, Google [...]
Today Twitter launched a keyword targeting option, drastically improving the value of their advertising products. Intent is the strongest indicator of potential interest in an advertiser's offer. For this reason, AdWords has become an unbelievably successful product; this search/intent targeting has catapulted Google to the forefront of direct response advertising online. This new product from [...]
Search engine marketing and search engine optimization are constantly evolving, and they have already moved through several stages. While many of the SEO strategies of the past still maintain some of their relevance, new strategies are consistently coming to the forefront and making antiquated search engine marketing approaches obsolete. Seven years ago, the idea of [...]
There's a number of ways to categorize your SEO efforts (on-site and off-site, for instance). In this article I want to discuss on-site SEO elements as opposed to off-site strategy. In other words, I'll provide you with tips and tools to keep your site clean and have a great relationship with search engines. This article [...]
It's coming; another new Google search algorithm to contend with. This time the 'Google Merchant Quality Algorithm', announced by Google's head of search spam Matt Cutts at this year's SXSW festival, aims to penalize low and poor quality merchants in local search results. With Google's increased focus on local search and its own Google + [...]
It is amazing how little some online marketers know about their landing pages. Like a tourist in a foreign country, a marketing newbie often gets a standard set of conversion optimization tips that normally include: "unclutter-unclutter-unclutter", "use compelling titles and images", etc. But is there more to these tips? Well, the more one learns about [...]
Working With an Outside Developer: How to Make Your SEO Campaign Successful
Most people in SEO have been in this situation. You're on a call with a client, discussing changes that need to be made to the site to make it SEO-friendly, when you hear the words that make your blood run cold and your hand start to reach for aspirin. "Wait, I need to talk to [...]
You dream about building links purely on the awesomeness of your website. And maybe you've earned some. I have, and it feels great to be recognized. But let's be honest– not every website can bring something new and special to the marketplace that's going to earn purely organic recognition. SEOs crave natural links that are [...]
I love using Firefox. I have experimented with many different web browsers in the past, but I always switch back to Firefox in the end. Using Google Chrome or Internet Explorer feels like trying on a shoe that is a few sizes too small. It just doesn't feel right for me. One of the main [...]
1. We Use Facebook Out Of Boredom And To See What Friends Are Up To – The Atlantic 2. Mali Gives .Ml Domain Registrations Away For Free – The Guardian "The new scheme is being operated by Freedom Registry, the company which operates a similar .TK system for Tokelau – the tiny cluster of coral [...]
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