5 Really Useful Tips On Connecting With Social Media Influencers

Influencer marketing is more than just another trend in digital media. It continues to gain popularity because it's powerful and its impact reflects on the bottom line of your business. In fact, a report by SocialChorus reveals that .

Influencers are [...]

By |June 16th, 2015|Content, Marketing, Social Media Marketing|2 Comments

3 Easy To Implement Google Tips For Local Businesses

Local SEO puts your business in front of potential customers ready to hire or buy services like yours within your geographical area.

I will teach you three tips that help you gain visibility in search engines. These tips are extremely easy [...]

By |June 15th, 2015|Local Search, SEO|2 Comments

How To Setup Your PPC Campaigns For Better Quality Scores, CTR, And ROI

Co-authored with Kristen Godel.

The easiest way to get the best quality scores, click through rates, and highest return of investment from your pay per click campaign is to optimize the setup of your account from the start.
Account Structure

A well-structured account [...]

By |June 11th, 2015|PPC|Comments Off on How To Setup Your PPC Campaigns For Better Quality Scores, CTR, And ROI

How To Do Social Media Market Research

In the early days of digital marketing, brands and businesses could get away with a lot of shady tactics: overwhelming email spam, sketchy banners and over-the-top, aggressive marketing messages. Flash forward to today, consumers are wiser and they have an [...]

By |June 10th, 2015|Social Media Marketing|Comments Off on How To Do Social Media Market Research

10 Effective Ways To Increase Sales

The mushroom growth of E-commerce Stores has given rise to extreme competition in the online selling industry. Nice online stores from selling sunglasses to soaps have forced the marketers to think about tactics that can generate better sales. This post [...]

By |June 9th, 2015|Conversion Optimization, Marketing|1 Comment

How To Choose The Best Page To Optimize For Your Keyword

I'm going to share a SEO tool that I personally use to help identify the ideal page to work on to improve ranking for specific keywords.

After you've completed keyword research and uncovered the top words and phrases that you want [...]

By |June 8th, 2015|SEO|13 Comments

How To Write Blog Posts That Tug At Your Readers' Hearts

Every blogger dreams to write a post that tugs at their readers heart; a post that goes viral on social networks. But the sad reality of blogging is that even after writing stellar content it is challenging to gain a [...]

By |June 5th, 2015|Content|Comments Off on How To Write Blog Posts That Tug At Your Readers' Hearts

How To Filter Out Google Analytics Event Tracking Spam

So you thought you were getting a handle on this whole Google Analytics Referrer spam problem, did you?

When referrer spam started being noticed in Google Analytics, people jumped on fixing the problem quickly. If you don't already know what this [...]

By |June 4th, 2015|Analytics & ROI Analysis|5 Comments

How To Create Traffic Driving Roundup Posts Efficiently

I am not a morning person. Quite the opposite, actually.

Sometimes at night, when everyone else is sleeping, I find myself lost in highly relevant-to-my-life quizzes (Are You More Ina or Jeffrey?) and endless chains of internet roundups.

(Nailed it.)

These roundup topics [...]

By |June 3rd, 2015|Content|1 Comment

Social Media Experts To Follow On Twitter (That Manage Their Own Accounts)

My search for "Who should I follow on Twitter" produced 1,220,000,000 results in 0.52 seconds. Clearly, the Internet has a lot of advice on the topic. Every post had one thing in common - the featured influencers were selected by [...]

By |June 2nd, 2015|Social Media Marketing|11 Comments