With mobile internet users outgrowing desktop users (in some countries) mobile friendly websites are a must. In the past we have often recommended a solution of a one page mobile friendly website on a subdomain like m.example..com, redirecting all smartphone traffic to that page. It's not the best solution but it was the most affordable [...]
How do you measure love? What is the value of loyalty? How would you quantify success? Have you ever wondered how much exactly your readers love your writing and how precisely their loyalty translates into blog success? In this post, I am going to show you how to put a number to an intangible metric [...]
All too often, most of the focus is placed on optimizing the home page and landing pages to get higher conversions, but little attention is paid to the 'Thank You' page and value of the traffic that's already completed the goal. The Thank you page is your opportunity to reinforce that they made the right [...]
You have been working hard, perfecting every detail of that incredible event. The date is drawing nearer, and there is only one thing to do: get the word out. Promotion is one of the most important elements to a successful event of any kind, whether professional or personal. Failing to spread awareness will lead to [...]
Budget by Tax Credits[/budget] Inbound Marketing is an effective way to increase lead volume today and sales volume tomorrow. The concept is simple: Attract, Convert, Close and Delight. According to Gleastner Research only 0-18% of visitors are in the Decision (Bottom of Funnel) phase. That leaves 82-100% of visitors in the Awareness (Top of Funnel) [...]
It seems like a no-brainer to note that different types of content require different marketing strategies. The challenge comes when we have to get specific about what techniques work best for one or another type of content. In this post, Ill cover some key strategies for marketing what I call big content " major publications [...]
A blog is almost always a good idea and a top SEO recommendation. But how and when do you know if it delivers? If it brings you anything?
Kristy Bolsinger, Social Media Marketing Strategist for RealNetworks (makers of RealPlayer), knows what's she's talking about and explains how it's done.