Six Social Media Marketing Trends That Will Stay On

by Stephen Moyers June 19th, 2014

The recent optimal use of social media was noticed in Ukraine by its Right Sector that created an app of its own — currently available only at Google Play market for Android devices — for its fans on Twitter and Facebook. The app has two significant features, newsfeed and function for donation, with privacy as [...]

With mobile internet users outgrowing desktop users (in some countries) mobile friendly websites are a must. In the past we have often recommended a solution of a one page mobile friendly website on a subdomain like m.example..com, redirecting all smartphone traffic to that page. It's not the best solution but it was the most affordable [...]

Conversion Optimization for Intangibles

by Lyena Solomon June 18th, 2014

How do you measure love? What is the value of loyalty? How would you quantify success? Have you ever wondered how much exactly your readers love your writing and how precisely their loyalty translates into blog success? In this post, I am going to show you how to put a number to an intangible metric [...]

All too often, most of the focus is placed on optimizing the home page and landing pages to get higher conversions, but little attention is paid to the 'Thank You' page and value of the traffic that's already completed the goal. The Thank you page is your opportunity to reinforce that they made the right [...]

How To Promote Your Event

by Ann Smarty June 17th, 2014

You have been working hard, perfecting every detail of that incredible event. The date is drawing nearer, and there is only one thing to do: get the word out. Promotion is one of the most important elements to a successful event of any kind, whether professional or personal. Failing to spread awareness will lead to [...]

Google seems to constantly have us worrying no matter how transparent they try to be, and this year the buzz seems to be around guest posting. The practice has been an important one for many companies, so Google's news to get strict with different policies and linking opportunities wasnt taken lightly in the community. It [...]

Budget by Tax Credits[/budget] Inbound Marketing is an effective way to increase lead volume today and sales volume tomorrow. The concept is simple: Attract, Convert, Close and Delight. According to Gleastner Research only 0-18% of visitors are in the Decision (Bottom of Funnel) phase. That leaves 82-100% of visitors in the Awareness (Top of Funnel) [...]

How Good Marketing Tactics Turn Bad & Ugly

by Steve Walsh June 13th, 2014

"We are not Punished for Our Sins, but by them" – Elbert Hubbard Take a look at this eight years old post that Matt Cutts did about paid links, and then a fairly recent post about guest blogging that has set the alarm bells ringing in SEO community, and you will find a lot of [...]

6 Tips for Marketing “Big Content”

by Bernadette Coleman June 13th, 2014

It seems like a no-brainer to note that different types of content require different marketing strategies. The challenge comes when we have to get specific about what techniques work best for one or another type of content. In this post, Ill cover some key strategies for marketing what I call big content " major publications [...]

Measuring Progress And Success On Your Blog

by Kristy Bolsinger June 12th, 2014

A blog is almost always a good idea and a top SEO recommendation. But how and when do you know if it delivers? If it brings you anything?

Kristy Bolsinger, Social Media Marketing Strategist for RealNetworks (makers of RealPlayer), knows what's she's talking about and explains how it's done.