Five-year-olds grow and evolve quickly, much like the world of digital marketing. They may only be a half-decade old, but – whether unwittingly or not – these three-foot beings are masterminds at conversion optimization. "Give me a cookie!" … "May I please have a cookie?" These little rug rats will try everything to get their [...]

How to 'map out' your content and get results

by Amy Haddow June 23rd, 2014

Calling all content marketers! This article is designed to help guide you in your approach to planning and delivering impactful content. Let's begin by addressing the conflict of interest that manifests itself through the need to deliver great content, quickly, in response to business needs and market changes, whilst addressing that voice within that cries [...]

How Successful Marketing Managers Stay Informed? Podcasts And Google+ Hangouts It's a fun day in marketing when your product or service is looking spiffy, and you're staying ahead of your competition. It is also awesome when you can step away from the laptop or mobile. Am I right? Here, you can just….listen. Similar Yet Different: [...]

How To Connect Directly With Your Buyers By Using Personas

by Matthew Kaboomis Loomis June 20th, 2014

If your blog is in serious trouble, ask yourself this question: Who is my reader and what sort of content do they want? Captain Obvious Saves The Blog For some, I'm sure this sounds like something Captain Obvious would say after rescuing a website teetering on the edge of a cliff .With his cape flapping [...]

Should Facebook Marketers Focus on Likes, Shares, or Promoted Posts? Facebook has become a social networking platform with a user base of over a billion. Many SMBs and marketers have had to keep up with Facebook's rapidly changing marketing platform as well as the inherent changes in the social media world. A Facebook handbook can [...]

Some business owners and marketing managers may feel reluctant to get involved with SEO after their site has been affected by Google algorithmic updates. Of course you have to question what was done in the past in order to find a solution for the future. But websites that refuse to implement SEO strategies going forward [...]

Six Social Media Marketing Trends That Will Stay On

by Stephen Moyers June 19th, 2014

The recent optimal use of social media was noticed in Ukraine by its Right Sector that created an app of its own — currently available only at Google Play market for Android devices — for its fans on Twitter and Facebook. The app has two significant features, newsfeed and function for donation, with privacy as [...]

With mobile internet users outgrowing desktop users (in some countries) mobile friendly websites are a must. In the past we have often recommended a solution of a one page mobile friendly website on a subdomain like m.example..com, redirecting all smartphone traffic to that page. It's not the best solution but it was the most affordable [...]

Conversion Optimization for Intangibles

by Lyena Solomon June 18th, 2014

How do you measure love? What is the value of loyalty? How would you quantify success? Have you ever wondered how much exactly your readers love your writing and how precisely their loyalty translates into blog success? In this post, I am going to show you how to put a number to an intangible metric [...]

All too often, most of the focus is placed on optimizing the home page and landing pages to get higher conversions, but little attention is paid to the 'Thank You' page and value of the traffic that's already completed the goal. The Thank you page is your opportunity to reinforce that they made the right [...]