How 100 BuzzFeed Posts Debunk 3 Myths About Viral Content

As one of the internet’s most popular publishers, there’s a good chance you’ve read an article or taken a quiz on BuzzFeed. The digital publisher has made a name for itself with it’s quick wit and playful content [...]

By |July 19th, 2016|Content|Comments Off on How 100 BuzzFeed Posts Debunk 3 Myths About Viral Content

Famous Content Marketers Tell How They Generate Ideas

 

Content marketing is a powerful way for organisations across all sectors to attract and retain an audience – and ultimately drive profitable customer action. Through the strategic and targeted distribution of regular high quality content, businesses can connect and build [...]

By |July 18th, 2016|Content|Comments Off on Famous Content Marketers Tell How They Generate Ideas

Social Outreach: The Perfect Complement To Search Marketing

When it comes to driving traffic to your website, demand generation marketers have a number of tools available in their playbooks.

Search engine optimization is an effective strategy, but it takes time to see the pay off in prospects. [...]

By |July 15th, 2016|Social Media Marketing|Comments Off on Social Outreach: The Perfect Complement To Search Marketing

5 Opportunities To Increase Average Order Value

It behooves most ecommerce sites to maximize their bottom line. Some attack this with a top-down approach; trying to boost overall traffic and make sure it doesn't decline. Others look to increase the value of each order that a [...]

By |July 14th, 2016|Conversion Optimization|Comments Off on 5 Opportunities To Increase Average Order Value

Are You Guilty Of Allowing Good Content To Rot?

Updating old blog content is an interesting online marketing tactic. It doesn’t require a lot of hard work - unlike creating new content from scratch - and it brings a lot of benefits to the table.

The only [...]

By |July 13th, 2016|Content|Comments Off on Are You Guilty Of Allowing Good Content To Rot?

Multi Armed Bandit Testing Can Make You More Money, Faster

 

A/B testing is the industry standard for any digital activity aimed at increasing conversions or doing the best for your audience. Whether it’s about websites, email campaigns or in-app communication: everyone says, “Don’t forget to A/B test!”

But [...]

By |July 12th, 2016|Analytics & ROI Analysis, Content|Comments Off on Multi Armed Bandit Testing Can Make You More Money, Faster

10 Crucial YouTube Ranking Factors

 

It may be hard to believe, but YouTube is the second largest search engine in the world behind Google, and the second most visited site on the web.

This is the kind of traffic you can’t ignore. In [...]

By |July 11th, 2016|SEO|2 Comments

Here's What Growth Marketing Really Is (& How You Can Do It)

Aren’t all marketers trying to achieve growth?

This is a question that often follows when topics like “growth marketing” or growth hacking” come up.

The answer is yes, but there are still some key differences in growth marketing that sets it apart [...]

By |July 8th, 2016|Marketing|Comments Off on Here's What Growth Marketing Really Is (& How You Can Do It)

A Framework For Assessing The Impact Of Your Blog On Company Sales

 

Content has long been hailed the king. With blogs being the first home to content, they are the vehicles that drive online marketing.

The overall impact of a blog, in terms of the social value it generates, is [...]

By |July 7th, 2016|Analytics & ROI Analysis, Content, Inbound Marketing|Comments Off on A Framework For Assessing The Impact Of Your Blog On Company Sales

5 Surefire Consumer Psychology Tricks To Increase Conversions

Small things make big differences when it comes to conversions.

It is incredibly important to understand how your customers think and react. Smart marketers use psychology legally, ethically, and respectfully to attract and engage consumers, and compel them to [...]

By |July 6th, 2016|Conversion Optimization|Comments Off on 5 Surefire Consumer Psychology Tricks To Increase Conversions