The Impact Of Segmentation On Conversions – Handy Guide For Marketers

Personalization and segmentation are the current marketing trends that are enabling marketers to reach only the interested consumer in order to increase the chances of conversions.

Unbounce rightly says, Try to appeal to everyone and you'll appeal to no [...]

By |April 19th, 2016|Conversion Optimization|Comments Off on The Impact Of Segmentation On Conversions – Handy Guide For Marketers

Content Marketing Best Practices For 2016

A popular misconception is that content marketing its all about blogging. While blogging is certainly an important and effective component of content marketing, it is not the only one. It may not even be the best way to reach your [...]

By |April 18th, 2016|Content|Comments Off on Content Marketing Best Practices For 2016

4 Top Visual Content Methods For Engagement

With today’s Internet average user getting distracted in as little as 8 seconds and having merely 50 milliseconds to form a first impression, marketers need to design attention-grabbing content that can keep them engaged longer.

Viral-bait-esque, listed posts [...]

By |April 14th, 2016|Content|Comments Off on 4 Top Visual Content Methods For Engagement

Create Winning Content: 5 Reasons You Need To Stalk Your Competitors

You know the tasks that stay on your to-do list for months? The kind that, when you enter the office on a Monday, you say, "I WILL get it done this week" and six months later it's still pending? [...]

By |April 13th, 2016|Content|Comments Off on Create Winning Content: 5 Reasons You Need To Stalk Your Competitors

How To Get Maximum Profit From Your Google Analytics + Adwords Connection

 

So, you've linked your Google AdWords and Google Analytics Accounts so you can see campaign data in GA. Setting up the link wasn't so bad - but what are you going to get out of it that you couldn't [...]

By |April 12th, 2016|Analytics & ROI Analysis, PPC|Comments Off on How To Get Maximum Profit From Your Google Analytics + Adwords Connection

How To Get Quality SEO When You’re On A Small Budget

Did you know that 571 new websites are created every minute?

By now, every company has integrated SEO into their digital marketing strategy. Not only do they understand the importance of having a strong online presence, but they also [...]

By |April 8th, 2016|SEO|2 Comments

3 Ways You Can Use PPC To Boost SEO

Although similar in many ways, paid search and search engine optimization (SEO) are two very different beasts when it comes to digital marketing.

Despite all of the SEO conspiracy theories floating around, there is no correlation between paid [...]

By |April 6th, 2016|PPC|Comments Off on 3 Ways You Can Use PPC To Boost SEO

PX Design: Tailored User eXperience For Individuals

Personalization is the newest frontier for UX professionals. An overall positive user experience for a vast audience is obviously still a goal, but taking collected knowledge about individual users, leads, visitors, or customers whatever the case may be is [...]

By |April 5th, 2016|Web Design|1 Comment

3 Pitfalls Of Digital Marketing – And How To Avoid Them

Blunders in digital marketing campaigns happen more often than you might think and can show up without the least amount of warning. Holes in your marketing campaign can seriously damage a company’s brand image.

With today’s massive [...]

By |April 4th, 2016|Marketing|Comments Off on 3 Pitfalls Of Digital Marketing – And How To Avoid Them

Top 5 Social Media Marketing Tips For Small Businesses

The social media strategy you use can determine the success or failure of an online marketing campaign. Many social media managers and website owners don't do proper research. They are often wasting valuable resources working on social media activities that [...]

By |April 1st, 2016|Social Media Marketing|1 Comment