In a dream world, once you cut the ribbon on a new website, traffic will come pouring in, gracefully flow through your pages, collect all the information it needs to make a buying decision, close the deal, and return for [...]
How is it possible that we are in the year 2015, and the same usability mistakes from 2007 are being seen? We are in a whole new age of the Internet, and yet even huge companies are launching websites that [...]
Do you know people who talk and talk and you cannot get a word in edgewise? Of course, you do. When those people talk at you, do you drift away thinking about something else and then float back into the [...]
It's this simple: If you don't keep track of your competitors, you're going to lose market share to them. It's important that you monitor what other businesses in your industry are doing in order to successfully build a brand [...]
From automating marketing emails to automating your Facebook and Twitter posts, marketing automation offers businesses of all shapes and sizes many different benefits. From eliminating tedious and often repetitive tasks, to ensuring efficiency is optimised in every aspect of [...]
No matter how unique your business, there's a pretty good chance there is at least one other like it. And it's probably located in or near your business area.
Because there's so much competition, it's important to [...]
Writing good website content can be difficult. Especially when you try to find the balance between valuable information and SEO.
Readers demand informative, thoughtful, well written content. If you don't provide it they know someone else will.
But writing [...]