On August 29th, 2016, Google significantly updated their requirements for adding review rich snippets to local business schema markup. The updated guidelines make it much more difficult for local businesses to use review rich snippets since all reviews must be [...]
One of the biggest weapons content marketers have at their disposal is email.
Compared to Facebook and Twitter, email is 40 times more effective at acquiring new customers, and more than 70 percent of consumers prefer to receive promotional content via [...]
Among the many important ranking factors there's speed.
Searchmetrics ranking factors report found that the top 10 highest ranking sites were also the fastest.
Moz found out that it's not the general speed of [...]
The goal of any business blog is to generate traffic and organically push visitors further along in the buying process until they make a purchase. Every blog goes about this in a different way, but the end [...]
If your site has a lot of content pages, analytics can be a challenge. Sure, you can identify the best and worst performing pages, but how can you analyze the performance of different categories, different groups, of content as a [...]
In recent years, Internet memes have become very popular. So much so that they have spilled over from the web into everyday conversation. And just like every widespread social phenomenon, businesses have tried to cash in on memes to promote [...]
No company can establish a sustainable online presence with big budget advertising alone.
Content marketing to the YouTube generation requires acting like a YouTuber, an expert, and an advertiser. What’s needed in other words, is a multi-tiered approach.
The Help Hub Hero [...]