How To Build An Irresistible Lead Magnet

Ah, the sales funnel. We are all obsessed with it. We read, write, and argue about the best ways to go from the initial marketing phase to the final conversion. Yet, we too often ignore what could be the most [...]

By |December 13th, 2016|Lead Nurture & Marketing Automation|Comments Off on How To Build An Irresistible Lead Magnet

Everything You Want to Know About Amazon Advertising

For businesses that sell physical goods online, there’s no such thing as too many sales channels or advertising mediums. So, if you aren’t using Amazon – and specifically Amazon Marketing Services (AMS) – then you’re missing out on a chance [...]

By |December 12th, 2016|PPC|Comments Off on Everything You Want to Know About Amazon Advertising

Developing Content for Niche vs. Mass Audiences

Yeast makes dough rise – without it, the bread won’t bake properly, and you’ll like have a mess on your hands.

Likewise, content is a key ingredient for your content marketing business. Content adds to your credibility and relevance. If you [...]

By |December 7th, 2016|Content|Comments Off on Developing Content for Niche vs. Mass Audiences

10 Ways You Can Use Visual Content To Skyrocket Your Website Traffic

With the new year fast approaching, most of us in the content business are looking for ways to revamp our strategies.

There’s no doubt that content is still king, however, with hundreds of similar web pages online competing for traffic, it [...]

By |December 6th, 2016|Content|Comments Off on 10 Ways You Can Use Visual Content To Skyrocket Your Website Traffic

5 Situations Where You’re Better Off Without AMP

Following months of rumors and speculation, Google’s Accelerated Mobile Pages (AMP) solution was officially unveiled at the end of 2015. In essence, AMP enables publishers to create alternate versions of web pages designed specifically for lightning-fast load times on mobile [...]

By |December 2nd, 2016|Mobile|3 Comments

12 Small SEO Fixes for 12 Days of Christmas

On the first day of Christmas my true love said to me, “How about you spend some of this holiday vacation time beefing up your site’s SEO and getting ahead in the online marketing world?”

And so I said, “Well that [...]

By |December 1st, 2016|SEO|1 Comment

4 Proven Methods to Turn Your Social Media Followers into Raving Fans

Your social media followers like your posts, comment on your content, and even click on your links from time to time.

What they don’t do, however, is tell their friends about your brand.

You have a problem faced by so many businesses [...]

By |November 30th, 2016|Social Media Marketing|1 Comment

15 Tools To Manage Your Editorial Content Calendar

Content marketing has become big business. Curata's roundup of content marketing statistics reveals that:

The content marketing software market will be worth $32.3 billion in 2018
88% of North American B2B marketers use content marketing
B2B buyers use content for [...]

By |November 29th, 2016|Content|Comments Off on 15 Tools To Manage Your Editorial Content Calendar

3 Social Media Success Strategies

Social Media is is a competitive place to have your content seen or shared by people. But once you get the inside information on how to use it, you will enjoy great success from your post.

But why not have success [...]

By |November 25th, 2016|Social Media Marketing|Comments Off on 3 Social Media Success Strategies

3 High Impact Marketing Strategies For Business Growth

Here’s the scenario.

It’s been seven months since you launched your online business yet your monthly sales have been close to nonexistent all this time.

“This is really frustrating,” you say to yourself.

You spent countless hours -- let alone thousands of dollars [...]

By |November 24th, 2016|Marketing|Comments Off on 3 High Impact Marketing Strategies For Business Growth