When you rush into things you tend to overlook details that matter. Like riding a motorcycle 90 MPH into a city and failing to notice the large pothole rapidly approaching, trying to race through SEO is the quickest way to get hurt. We were on a tight schedule earlier this year, when my team launched [...]

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Google Website Optimizer is an excellent resource for those seo experts who prefer to make data driven decisions. The tool allows you to create multiple versions of a webpage or blog post to test which version(s) are best at converting visitors to buyers, newsletter subscribers, or whatever the ultimate goal is for you. The steps [...]

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While playing with my new camera and recording some snow (of all things) I couldn't help but think back to How SEO is like shovelling snow, a post from 4 years ago. It even was on Sphinn which was then still a user-driven, voting site and thus still existed Anyway, this is what I gobbled [...]

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Optimizing a website that uses large amounts of syndicated content can be a challenge. With Google now paying particular attention to fresh and unique content it's vital that the content on your website stands out from the crowd. Heres what Google has to say on the matter: "If you syndicate your content on other sites, [...]

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Have you reached the blog reader stagnation station? Join the club! Throughout my journey as an avid blogs reader, I have come across what I like to call: "The dumb, dumber and dumbest catastrophic blogging syndrome!" Let's discuss them one by one. A Dumb Blogger Is Careless! Some people see business blogs as a "fashion" [...]

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The Google Adwords bid pricing model can lead to advertisers over paying for clicks if they seldom change their bid amounts. Learn how to take advantage of the bid pricing model to minimize costs per click..

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In previous posts I have talked extensively about how social media helps with building your social capital and is a great aid in customer service. From a corporate point of view we need to not only discern the value it brings to our clients but also the value it brings to us. Customers want, need [...]

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One of the hardest things to learn when it comes to working with clients, especially if you are freelancing, is how to efficiently manage your time and your projects. We have all had those projects that take six months to complete, even though the original estimate showed a four week timeline. We have also had [...]

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This article will outline how to look at your own site and know what to optimize. It will help site owners look at their site and understand what on-page changes they could or should make (or ask to be made).

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Every local business should be utilizing social media in one way or another to boost their business and build their brand. And when using social media, there are a few key factors a local business should measure, including: Social media audience populous Growth Speed Traffic drive Customer to lead production While measuring these, there are [...]

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