Search Engine People

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Friday Funnies: Independence Day

by Tom Tsinas.

Happy 4th of July!!!

Source: The Joy of Tech

Google versus Les Pages Jaunes

by Dora Gedeon.

Ce qui suit est une traduction en français de l’article publié par Tom Tsinas: Google Vs Yellow Pages

Cette bataille est plus proche que vous ne le pensez. J’entends constamment que Les Pages Jaunes se meurent et qu’elles n’ont aucune valeur. Pendant que plusieurs croient que je jette un regard biaisé sur la chose parce que j’ai travaillé durant des années dans cette industrie, la même chose ne peu s’appliquer lorsqu’il s’agit de Google Analytics.

Google Analytics ne peut mentir, cela ne peut être biaisé et, merci mon Dieu, Les Pages Jaunes nous offrent un portrait différent de celui que nous présentent les soi-disant experts. Vous n’avez qu’à savoir ce que vous cherchez.

50 Sites et + Pour Vous Aider à Enterrer les Commentaires Négatifs sur Vous ou Votre Compagnie!

by Dora Gedeon.

Ce qui suit est une traduction en français de l’article publié par Jeff Quipp: 50+ Sites To Help You Bury Negative Posts About You or Your Company!

Le Problème:

Avez-vous déjà eu un client venant à vous dans un état de désespoir le plus total, vous suppliant de l’aider à enlever un commentaire classant leur nom d’entreprise, et les présentant comme loin d’être positif?

50 + Sitios que Ayudarán a Ocultar Publicaciones Negativas Acerca de Usted o de su Compañía

by Martha.

Esta es una traducción al español de: 50+ Sites To Help You Bury Negative Posts About You or Your Company! escrita por Jeff Quipp.

El Problema:

Se ha encontrado alguna vez con un cliente que acude a Usted en un estado de desesperación, suplicando ayuda para eliminar un post en un blog que aparece número uno en los buscadores por el nombre de su empresa, y que para colmo hace ver su compañía de una manera no muy positiva?

Key Elements of an Online Community Strategy

by Jennifer Osborne.

traduction francaise

Your boss just read an article on the benefits of online communities…

You know, how online community members visit Web sites nine times as often, stayed five times as long, and represented 65% of sales.

or maybe

how 89% of mid to large sized companies have adopted at least one of six community-building tools, such as blogs, wikis, social networking, or content-tagging.

so now he’s asking

“What about our website? Shouldn’t we have an online community?” (Damm you McKinsey! Now I have to come up with an online community strategy).

The Art of Eluding Google: Is It Even Possible?

by Paul Teitelman.

OK, I’ve had it with link building; I’m done. Tossing in the towel. Waiving the white flag, no fight left in this link ninja. Google, you win!

Ever feel like your link building efforts are going to waste? Are you worried that the latest link you worked so hard to build might prove to be DAMAGING to your site? Trying hard to get ahead in the SERP’s but confused by the massive amount of backlink offers and other “automatic link building software” readily available on Digitalpoint and other webmaster forums?

Using the Cross Pollination Concept to Aid With Social Media Success!

by Jeff Quipp.

Its difficult isn’t it? When you begin in social media, you feel dwarfed by this immense creature called Social Media that stands before you. You think to yourself; how could I possibly ever tackle something this large and win … its just too big?

The truth is … its not impossible because of a little concept I like to refer to as cross-pollination. This is where two plants or media support one another, and the resulting whole is stronger than the mere sum of the parts. Another way to look at it is; don’t fight, but rather join forces.

Perpetuum Mobile SEO : Reaping The Benefits

by Ruud Hein.

Recently, as I’ve hit 40 and somehow my body has just realized this , I’ve been out of the running a little bit as my body seems to be falling slightly apart. As a mental case good SEO everything relates to SEO for me. And thus while giving my body the rest it needed I was thinking “this is why you need some kind of perpetuum mobile of SEO”. I might have mumbled it instead of thinking it as I distinctly remember a person of the medical profession going “come again?” but face it, that’s besides the point.

Website Transition Planning Critical When Making Changes

by Jennifer Osborne.

Picture this … you’re ranking really well for an important keyword(s). It’s driving a lot of traffic and life is pretty good.

You decide it’s time to take better advantage of that traffic by giving your site a face lift.

The next thing you know, you’ve fallen out of the SERPS and you’re left shaking your head, not quite knowing what happened.

It’s an all too common scenario. To us Marketing People it was just a “face lift” a “re-skin”. We didn’t really make any major changes that should matter to the search engines.

Pre-emptive Reputation Management (PRM) Comes of Age

by Jeff Quipp.

Have you ever considered the possibility that you have within your power, the ability to prevent most negative stories about you or your company from reaching the first page of the main Google search results?

Its true!

It just requires some effort in advance. Such actions referred to as “Pre-emptive Reputation Management” (PRM) techniques, are designed to prevent negative stories from ranking high for key terms before they are even written. Actions taken after the fact to ‘remove or push beneath the fold or first page’ are referred to as “Reactive Reputation Management” (RRM) techniques.