The Dreaded 404 Page – Turning Lost Visitors Into Prospects
by Don CampbellInstead of leaving your prospecting to chance, you can be proactive and edit your 404 page to be helpful to your prospects rather than aggravating.
No More Excuses: 6 Content Ideas You Can Use Now!
by Kristy BolsingerI was meeting with a friend the other day. She's a small-business owner who I was helping out with some bits of advice. One of her biggest points of frustration is the knowledge that she needs to be creating content – but lacks the time to do it. I know this is not the first time I've heard this from a small or medium sized business owner so I thought it would be worthwhile to lay out some of the tactics I've suggested over time to overcome this dilemma.
When should my business go social and why?
by Jan WillisIs social media a waste of time for traditional small businesses or are they missing out on a major opportunity? More to the point, should your business be going social and if so, why?
My New Year Resolution: Be More Organized
by Jon WadeOk, those that know me well will know that I am actually very organized on paper. I have numerous spreadsheets detailing what I should be doing and when.
Partake In The Great SEO Zombie Hunt
by Andy CrestodinaSEO zombie safety and awareness is everyone's job. Be willing to do what it takes to keep the undead at bay. Be strong, search marketers. Be strong.
Not only are these things easy to fix, but you should think about them and avoid them before you go live so that you can get the most out of social media with your sites.
5 Ad Copy Headlines that Sell
by Leo DimiloA headline motivates the visitor to keep reading. The best headlines are specific in nature, sometimes exclusive and clearly states the benefit of staying on the page to the reader. Some can be catchy, imply a benefit, offer a little mystery, or present a warning to reader or give a unique feature or reward if the visitor chooses to "buy into" the headline.
While there are plenty of search engine options out there, some targeted to a niche and others more broad, Google remains the most commonly used and popular on the web. The problem is that the results offered are usually so varied and the algorithm used is so complex that it can be hard to find what you are looking for without more specific keywords.
The 5 Best [Free] Keyword Research Tricks I Tried In 2011
by Kevin Ekmark2011 was an exciting year for those of us involved in digital marketing. Whether you are an SEO person, content marketer, a Web Operative, or web designer, changes throughout the year have completely flipped our way of seeing the web upside down (thanks Panda.) As we all know, keywords and phrases in content and title [...]
The Difference Between Good Links and Great Links
by Melanie NathanMost search engines work around a similar model in which incoming links are one of the most important element in determining a page or site's quality. The higher quality a page, the higher ranking it receives in the engines. Make no doubt about it, all incoming links help boost a page's ranking in most search engines, but some links "count" more than others. Generally speaking, sites with higher rankings provide more authority than those with low rankings.
Get the SEP Newsletter
