Analyzing your site with free tools
Often, we are so close to our own sites that we fail to look at them with objective eyes. Are you really seeing the big picture? Sometimes it is helpful to step back and just run your site through some [...]
One two punch – Is Google overrated?
Just saw the link on Marketing Pilgrim pointing to the open debate between Donna Bogatin and Danny Sullivan, in which each presents opposing points of view regarding Google's worth. It's a pretty good fight, and both sides present convincing arguments. [...]
Clickprinting, Competitive Intelligence & Big Brother
By now, it's facile to think that we're not being watched whilst we're on the web. But the degree to which can at times be a little disconcerting. In fact, a lot disconcerting. An article crossed my desk regarding clickprinting, [...]
Madison Avenue and Silicon Valley; Google and The Superbowl
Or, why can't we all just get along? Is it just me or is there a big disconnect in the advertising world of late? I'm speaking of both online and offline advertising. Take, for instance, Google. Isn't it a little [...]
The Tale of Little Linkalot
Once upon a time, there was a boy named Linkalot who lived in a large, virtual forest. Each day, little Linkalot would skip happily amongst the trees looking for a nice site to stop and rest. As he left each [...]
Hi Neighbor! Er, neighbour!
A quick lesson from grammar school. And elementary school. And high school... Spelling counts. And as anyone who writes for the Internet knows, so too does nuance. Rankings can vary dramatically between singular and plural spellings. The difference between car [...]
Using mojo, gris-gris, and voodoo to SEO
So, I was consulting someone on a keyword phrase / link building strategy this morning, and during the course of the conversation (about half an hour), his rankings for the keyword phrase being discussed shot up 20 places. I can [...]
Yahoo! Launches Panama Today
Yahoo has launched the new Panama system today, its new and improved sponsored search advertising that it hopes will have people including advertisers, users and investors alike saying Yahoo! The system is a direct shot over the bow of Google [...]
The Rebirth of SEOmoz
Rand and his team have launched their new SEOmoz site. It includes a user-submitted blog section, where each member can have their own blog, called YOUmoz. Voting is enabled, and popular user posts will make it to the SEOmoz blog [...]
Will Google Results Have YouTube Users Singing A Different Song?
On January 26th, the fact that Google Video was going to start including YouTube results made a few blogs and news stories. However that may not be the whole story. In fact, YouTube results have started showing up in all [...]
