Prevent and largely eliminate critical missteps when engaging customers through these channels by coming up with the “correct” answers to these top 20 critical questions….
Year: 2011
On The Road to Recovery – A Panda Success Story in Two Parts
Like many people I hit the forums and blogs to find out why my site had been targeted. I soon found Google’s new guide on creating quality websites and like most people read the advice and in a haze of self righteous denial said “my site is quality!” and ignored the advice….
Writing Evergreen Content for Your Blog
How do you create content that is evergreen, not time sensitive? What should you write for your blog that will be long-lasting rather than transiently interesting? Here are some tips and things to keep in mind for writing durable content for your blog….
How To Search Twitter Users by Bio
Many people don’t know that there is another way you can search, and that is by searching by keywords in users’ bios. Those are the paragraphs that users write about themselves in their profile pages. They can be a convenient way to find like minded individuals or Twitter accounts associated with other sites or groups….
WordPress SEO Setup 101
You can potentially spend a lot of time tweaking your blog once it is set up, but this article should get you started on the right track, right from the very second you open your freshly installed WordPress blog….
Adding Your Business to MapQuest Local Business Center
MapQuest receives a good amount of search volume from its over 40 Million users. Every territory counts, therefore, we have decided to add our business listing to MapQuest too. Here are simple instructions….
Should I Work In-House or at an Agency? [10 For/Against]
If you’re pondering a change, here’s my list of pros and cons to help you make your own decision – as well as some strategies I’ve used in the past to try to ameliorate the cons….
20 Great Tools to Help Build Your SEO Skillset
An essential library of resources to help you make the most of your SEO efforts today…
How To Optimize A Web Page For A Keyword
Too many times, people unfamiliar to SEO think it’s all about selecting a keyword that drives traffic and then plopping it all over a web page. That is an oversimplified understanding of SEO. There are, of course, more steps involved in the process. First, you must research which keywords you can realistically rank for and then optimize your web pages accordingly….
What happens when links don’t matter anymore? [SEO Theory]
When it’s much easier to simply post a link to Facebook than it is to blog about a photo or video or interesting article, will the search engines see this as a critical time to shift the way they rank websites and will social interaction suddenly become the “go to” for higher rankings?…