When I first started my career in on-line marketing, I was essentially managing a large number of web properties and mainly dealt with site structure, usability and content. Fast forward several years and I am now a full time SEO [...]
If you're wondering why SEO (or PPC for that matter) isn't generating the amount of sales for your business that you'd like to generate, then I'm going to take a wild guess here and assume you've skipped a CRUCIAL part [...]
Many businesses, mine included now use Pinterest in their content marketing strategy, which is no surprise considering its referral potential. With around 48 million account holders, Pinterest is a cheap and effective platform to promote your brand and generate leads. [...]
Imagine a competitor using Google's Panda and Penguin updates against your site. Imagine your rankings crumbling into ashes because someone else has it in for you. Imagine your traffic and conversions rates plummeting not because you engaged in any [...]
If you're using Social media as one of the marketing and advertising tools to build your business there are a number of factors that need to be taken into account in order to give your marketing message the power it [...]
Your boss is expecting an AdWords performance report. Not sure what to report on? Before you get into a black hole of AdWords and Analytics data, first decide what your goals are and what the essential metrics to report on [...]
Conversion rate optimization is a science. And unlike most online marketing techniques, conversion rate optimization is not something than can be scaled in ways that content marketing and SEO can be. This is because in order to fully understand conversion [...]
Do you know what one of biggest fears that small business owners have? Getting a negative online review. I think that's because business owners know how important word-of-mouth referrals are to their business. Ask any business owner what their best [...]
Google Analytics is an invaluable asset for any web marketing team. There are some amazing things you can do in Analytics which might not appear so obvious at first. Once you discover the potential of custom variables you will be [...]
If there is one thing well known brands have in common, it is that they have a strong singular message that runs through all their marketing efforts. Think of McDonalds' slogan-"I'm lovin' it." So simple yet they've used it for [...]
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