Keyword Syncretism: How To Abandon The One True Keyword & Live In The Real World
Like so many, when I first started in SEO, I thought of a short list of keywords as the central point for which all marketing efforts should revolve -- my one-true-keyword was the "sun" my work revolved around. The flaw in this thinking, I found, is not in the solar system model; but in the quantity of suns for which my efforts were revolving.