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Ruud Questions: Richard Hamilton (from XML Press)

You wrote Managing Writers: A Real World Guide to Managing Technical Documentation. How are technical writers different from, say, copywriters? I started writing this response with the following distinction in mind: Copywriters primarily write promotional material, while technical writers primarily [...]

By |2013-06-02T19:19:15-04:00April 16th, 2010|Content|

Ruud Questions: Henk van Ess

Not part of the SEO "scene" of constant testing and blogging and chatting it's forgivable if you think Henk who. But to us, the somewhat older SEO generation, Henk van Ess is the Dutch journalist who in the summer of [...]

By |2013-06-02T19:30:16-04:00February 12th, 2010|Content|

Ruud Questions: Julie Joyce

I realize I'm the new old skool when I took a look at the Link Fish Media site, saw no blog and inside my head it went "....<static white noise>..." No blog.... What's up with that? First of all, here's [...]

By |2013-06-02T19:33:14-04:00January 29th, 2010|Content|

Ruud Questions: Joanna Lord

A smart PPC player who came up with an idea for an improved job search engine, stepped up, executed it and got $100,000 funding for it. World: caffeine-fueled "I'm shooting for the stars" rocket Joanna Lord " Joanna the world. [...]

By |2013-06-02T19:35:55-04:00January 15th, 2010|Content|

How Search Really Works: Grabbing Most Red M&M’s

This post is part of an ongoing series: How Search Really Works. Previously: Relevance (2) Instead of painstakingly grabbing the absolute best matches for your query to then rank those with infinite precision, one time saving strategy has search engines [...]

By |2013-05-08T12:34:32-04:00May 2nd, 2008|SEO|
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