Our last post in this series talked about making an offer to prospective buyers. This one will go over how those offers should be mapped out to achieve optimal lead conversion by creating a conversion path for buyers to follow. [...]
Long gone are the days when a Client signs on the dotted line, hands over the keys to the site to an SEO company, and goes about their merry way (never giving a second thought to their SEO). Those were [...]
Is content creation taking up the lion's share of your time? Join the club. Many marketers are facing the very same issue. Pumping out premium quality content that's valuable, interesting and awesome is a necessity, but the workload can be [...]
If you are marketing a local business, you know your online content has to be relevant for your chosen location. You want your website to attract the right type of visitors, i.e. people looking for information, services or products related [...]
Earlier this month, Upworthy, a site that curates irresistibly sharable content, announced that it received $8 million in funding from Spark Capital, Catamount Ventures, Uprising, and the Knight Foundation. Impressive as that is though, the news of its latest infusion [...]
At the beginning of the buying process, most visitors to your website - between 75% and 98% - aren't ready to make a purchase; they're researching solutions to a problem. Providing targeted content is the key to turning cursory interest [...]
You've spent three hours researching and writing a fantastic piece of content. Seriously, if they were giving out Pulitzer's for online marketing it'd be a shoe-in - so why did it stop bringing in traffic after the first week? Creating [...]
Video has always been a very powerful tool in marketing, but as production costs for animated video have severely decreased, the expectation for hosting a home page video on a website have increased. Today, sites that don't have a home [...]
Weve all gone down the rabbit hole. You see the rabbit out of the corner of your eye and you follow it for hours. This happens when you click a link, read some content, click another link, click another link [...]
Any marketing campaign has to be developed with a target audience in mind. Your inbound campaign is no different. Clearly identifying your target buyers is an essential start to your overall inbound strategy; everything is built out from that point. [...]
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