Schools – Link Up with LinkedIn

by Jonny Ross December 21st, 2012

Business professionals have been using LinkedIn as a networking platform since its launch in 2003. LinkedIns recent revamp will bring a sharp rise in user engagement as the website offers a new profile design for Company Pages that will allow information to be presented in a more organized way. Editing will become easier with new [...]

10 Blekko Secrets

by Yaniv Kimelfeld December 21st, 2012

Although much less popular than Google and Bing, Blekko popularity is growing rapidally. At first glance, Blekko is quite similar to these major search engines, however its added value lays in its 'slashtags'. Slashtags are simply filters that limit the search results to predefined websites or domains. These websites usually have a common topic, that [...]

How To Use Quora For Marketing

by Chhavi Vatwani December 20th, 2012

Quora Useful for Marketing?! What?! You came alone in this world. The moment you were born, questions were raised: what will be his name, which educational institution will he go to, what will he grow up to be? The moment you started making out what these words and ramblings meant, you found yourself wondering how, [...]

Using Skitch to Build Your First Simple Infographic

by Danny Ashton December 19th, 2012

Skitch is a great tool for producing simple infographics. Best of all, it's free and works on Windows, Android and Apple OSs. Step 1: Do A Little Research If you're using Skitch it's also worthwhile installing Evernote as the two have been designed to work together. Evernote lets you make a note of any content [...]

How to Use Instagram for Your Brand in 5 Steps!

by Caitlin Melvin December 19th, 2012

It's no secret that Instagram is taking off as one of the most popular photo sharing outlets. The photo-sharing app, which was purchased by Facebook, has over 8 million users, including brands. The amount of opportunity this app has is something that should not be ignored!     Being an iPhone user myself, I use [...]

Finding and Using Original Data for Content Marketing

by Pratik Dholakiya December 18th, 2012

Where can you find original data to stand out from the pack, and what does it take to put it to use?

  What if I told you that you're paying too much for your Google AdWords clicks? What if I told you that all that time you've invested into building highly-targeted, long-tail Google AdWords campaign was in vain? What if I told you that only a small fraction of your thousands of Google AdWords keywords and [...]

4 Kickass Resources for Beginner and Expert Link Builders

by Melanie Nathan December 17th, 2012

Looking for the best place to publish that awesome piece of content? Want to know about up-and-coming sites to get great links from? Trying to get a site mentioned in the media? Then congratulations, you're probably a link builder. And since getting 'linked to' is one of the hardest most time-consuming SEO tasks to perform, [...]

Facebook and Twitter – Lessons for Schools

by Jonny Ross December 14th, 2012

This is the Digital Age for schools and it's time to go back to the classroom to find out how schools can use Social Media to their advantage. Most schools nowadays have a great website that can be used by staff, pupils and parents alike to post information; to "big up" the achievements of both [...]

Content Marketing can be summarized as a means of marketing wherein the potential of the content is optimally leveraged through the use of audience defined mediums and channels of distribution, to create maximum impact; this in turn can be measured by the quantifying the amount of leads generated and the conversion of these leads into [...]