//April

A Successful Google Penguin Recovery Story

It is coming up to a year ago now that we were employed by a big company here in the United Kingdom to recover their website from a crash in Google rankings following the Penguin update.

On 17 April [...]

By |April 30th, 2013|Analytics & ROI Analysis|4 Comments

Managing Your Time And Projects With Trello

Whether you are doing your own online marketing, working in house or working as part of team you need to be organised. To get projects completed we all need a solid way of organising how time is spent and how [...]

By |April 30th, 2013|Content|Comments Off on Managing Your Time And Projects With Trello

How To Get 100% Fool Proof Pretty HTML Email Newsletters Without Any Coding

Mailrox makes HTML email something any small business owner can leverage to help them save money on their email marketing efforts.

The benefits of a strong email marketing campaign for small businesses are many. They reduce the time, effort and overhead [...]

By |April 29th, 2013|Email Marketing|Comments Off on How To Get 100% Fool Proof Pretty HTML Email Newsletters Without Any Coding

Troubleshooting Your Underperforming PPC Campaign

You've performed keyword research, created ads that speak to your target user's intent with a compelling call to action, and spent time perfecting your landing pages. Now you can sit back and watch the conversions roll in!

If you've ever managed [...]

By |April 29th, 2013|PPC|Comments Off on Troubleshooting Your Underperforming PPC Campaign

Finding the SEO Keyword Sweet Spot

Every website has a list of Golden Keywords that they'd love to rank #1 across the board for. For instance, I'm sure Search Engine People would love to rank #1 for a keyword like SEO firm. The lifetime [...]

By |April 26th, 2013|SEO|3 Comments

7 Practical Uses for Your Google AdWords Search Query Data

Chances are you're underutilizing your Google AdWords search query data.

One of the most valuable reports available to PPC advertisers is the Google AdWords search query report. It allows you to see the searches people type into Google before they click [...]

By |April 26th, 2013|PPC|2 Comments

Managing Non-code Projects with GitHub

Our company has tried a bunch of different ways to handle knowledge management over the years. With the exception of using Evernote to manage outreach and guest posting, most project management systems have always been either too confusing [...]

By |April 25th, 2013|Analytics & ROI Analysis|Comments Off on Managing Non-code Projects with GitHub

4 Lessons Learned From The AP Twitter Hack (That Regular Media Didn't Tell You About)

In case you didn't hear about it: on Tuesday the Twitter account of the Associated Press, one of the most authoritative news agencies in the world, posted this tweet at 1:07 PM Eastern time:

"Breaking: Two Explosions in the [...]

By |April 25th, 2013|Social Media Marketing|Comments Off on 4 Lessons Learned From The AP Twitter Hack (That Regular Media Didn't Tell You About)

Not Your Average Marketing Post: You Can Teach An Old Dog New Tricks

In my later forties I found myself heading into a new career....

Familiar with advertising and a little acquainted with internet advertising, I ventured into the internet media of SEO and PPC. Welcomed with bright smiles [...]

By |April 24th, 2013|Content|Comments Off on Not Your Average Marketing Post: You Can Teach An Old Dog New Tricks

How To Be A Prolific Writer

Wouldn't it be amazing to be a prolific writer?

The only problem is that not all of us are experts on everything. Not to mention that you don't want to be perceived as the pedantic sort, always trying [...]

By |April 24th, 2013|Content|1 Comment