A Successful Google Penguin Recovery Story

by Barrie Smith April 30th, 2013

It is coming up to a year ago now that we were employed by a big company here in the United Kingdom to recover their website from a crash in Google rankings following the Penguin update. On 17 April 2012, their website was hit by the Google Penguin update. Unsurprisingly, their traffic plummeted, losing more [...]

Managing Your Time And Projects With trello

by Wayne Barker April 30th, 2013

Whether you are doing your own online marketing, working in house or working as part of team you need to be organised. To get projects completed we all need a solid way of organising how time is spent and how it is progressing. When planning a larger project or several different smaller projects contained therein [...]

Mailrox makes HTML email something any small business owner can leverage to help them save money on their email marketing efforts. The benefits of a strong email marketing campaign for small businesses are many. They reduce the time, effort and overhead costs associated with typical B2B or direct-to-consumer marketing campaigns. HTML email is a fantastic [...]

Troubleshooting Your Underperforming PPC Campaign

by Charlie Nadler April 29th, 2013

You've performed keyword research, created ads that speak to your target user's intent with a compelling call to action, and spent time perfecting your landing pages. Now you can sit back and watch the conversions roll in! If you've ever managed a PPC campaign, you know there's always more tweaking required before you have a [...]

Finding the SEO Keyword Sweet Spot

by Nick Stamoulis April 26th, 2013

Every website has a list of Golden Keywords that they'd love to rank #1 across the board for. For instance, I'm sure Search Engine People would love to rank #1 for a keyword like SEO firm. The lifetime potential of that single keyword is enormous! With 201,000 searches a month, a site ranking in the [...]

Chances are you're underutilizing your Google AdWords search query data. One of the most valuable reports available to PPC advertisers is the Google AdWords search query report. It allows you to see the searches people type into Google before they click on your ads, providing a window into searcher intent, and insight into their specific [...]

Managing Non-code Projects with GitHub

by Vincent Clarke April 25th, 2013

Our company has tried a bunch of different ways to handle knowledge management over the years. With the exception of using Evernote to manage outreach and guest posting, most project management systems have always been either too confusing or flawed. If one specific tool worked very well for management, it was way too conventional for [...]

In case you didn't hear about it: on Tuesday the Twitter account of the Associated Press, one of the most authoritative news agencies in the world, posted this tweet at 1:07 PM Eastern time: "Breaking: Two Explosions in the White House and Barack Obama is injured" The news triggered a Wall Street selling frenzy, causing [...]

In my later forties I found myself heading into a new career…. Familiar with advertising and a little acquainted with internet advertising, I ventured into the internet media of SEO and PPC. Welcomed with bright smiles and eager faces I bravely walked into an office staffed with employees my children's ages with knowledge and patience [...]

How To Be A Prolific Writer

by Marcela De Vivo April 24th, 2013

Wouldn't it be amazing to be a prolific writer? The only problem is that not all of us are experts on everything. Not to mention that you don't want to be perceived as the pedantic sort, always trying to school someone on what they don't know. The goal is to be well informed, and to [...]