Photo by dan taylor Chances are, by now you've heard about the benefits of long-tail keywords. Chances are, you're already using long-tail keywords in your Google AdWords campaigns. But exactly how long-tail are your campaigns? Too little? Too [...]
Chances are you're underutilizing your Google AdWords search query data. One of the most valuable reports available to PPC advertisers is the Google AdWords search query report. It allows you to see the searches people type into Google before they [...]
In organic search targeting the so-called long tail has almost been rammed down our throats. In PPC? Not so much. Maybe because it seems harder to do? PPC Expert Alan Mitchell shows you step by step how to target PPC's long tail.
When your long tail runs into the tens of thousands of phrases before permutation, you have a problem. The trick for a successful and comprehensive long-tail PPC strategy is to be effective. Rather than permutating every possible keyword 'stem' with every possible location, build your keywords and ad groups strategically.
Catch the long tail by improving your content, making it both more natural and better converting at the same time
Roughly speaking, search keywords are often divided into two camps – ‘top-level’ (or ‘head’) keywords and ‘longtail’ keywords. In reality the distinction is not so clear of course, with there actually being a fine spectrum of keywords running from the [...]
HitTail, that neat service that helps you discover which long-tail phrases you should concentrate on, has announced a premium version. The free version isn't going away, but HitTail Plus adds some nice features (for a reasonable fee). I admit that [...]
For a while now, I've been beating the drums about concentrating on the long tail. Of course, 70 million others have done so as well. If you still haven't listened to me or any of those other folks, maybe you [...]
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