Best Practices for handling Website Server Outages and Downtime
What server code to use when you need to take your site offline a bit.
What’s the relationship between SEM, PPC, and SEO?
What’s the relationship between search engine marketing, search engine advertising and search engine optimization?
4 Tips for Hiring an SEO Firm
Don't waste your money; learn how to shop for the right SEO company.
How to Improve Your Conversion Rates by Optimizing Goals
For many SEO companies, your job is well done when you have accomplished ranking a web site for a selected keyword. After that, it is the website's problem to convert the search engine traffic. But what about those of us [...]
First Moves on Local Search: 10 Point Checklist
Cover your local search bases with this comprehensive checklist
Pay to Play: Why PPC is Critical for SMB Marketing
When adding ingredients for your marketing mix, don't forget PPC.
Predictive & Contextual Search: Help Google Answer Unasked Questions (& Increase Your Traffic)
What goes before the search result is the search. What comes after the search result -- is more searches.
The Google Guillotine: 10 Products That Didn’t Make the Final Cut
Yelling "FAIL!" is rewarding but doesn't apply to all of these products Google scrapped. Yes, some were pure fail but others were either plain weird or even really good.
4 SEO Steps To Follow When Changing URLs
When you want to or need to change your URL's there are some basic steps you can take to prevent search engine damage.
Google Places Adds Best Ever Badge and Upload Photos
The following is a screen shot of Bulwark Exterminating's Google Places in Phoenix, AZ. Recent updates: A- the new call to action button for "Write a Review" (previously just a click on the stars to review) B - Upload a [...]
