Yearly Archives: 2011

How To Calculate Your PPC Budget As An SMB

Since the process isn't complicated, I though I'd share how you can estimate a budget yourself. For this exercise we'll assume you're going to start with Google AdWords. To get a good estimate, you'll need to answer 4 main questions.

By |2014-04-22T09:06:05-04:00December 6th, 2011|PPC|

Beliebing in your SEO Campaign

You don’t have to become a Belieber to enhance your SEO campaign, but finding something as popular in your line of business as ‘Justin Bieber’ is with millions across the world and using it in the methods mentioned above week in, week out, could be the start of a whole new level of SEO success.

By |2014-04-22T09:06:06-04:00December 5th, 2011|Social Media Marketing|

3 key differences between Google+ and Facebook/Twitter

What network should you chose to focus your time and money on depends, obviously, on your audience (more bloggers and online marketers use Twitter, for example). One way you can identify where your audience might be hanging out online is to first identify the key differences between each of the major social networks. While the box on the outside of each network might look the same, inside there's quite a number of vitally important distinctions.

By |2014-04-22T09:06:06-04:00December 5th, 2011|Social Media Marketing|

How & Why Search Queries will Die

Search doesn't need to be a process or a destination. It won't be either for long. Search is a service; Google's mobile voice search and more recently Apple's Siri are early examples of what search could be like as an almost invisible interface between the user and information: online, personal and device-specific.

By |2014-04-22T09:06:06-04:00December 2nd, 2011|Content|

Understanding and Viewing the Activity of Your Google+ Page

Google+ continues to successfully help any local business build their page and make it stronger. Each new feature helps you to view what's going on within your Google+ page and how traffic is using it in a variety of ways. As new features are released, descriptions explain how they can be used to better your Google+ experience to help promote and grow your local business.

By |2014-04-22T09:06:06-04:00December 2nd, 2011|Analytics & ROI Analysis|
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