Yearly Archives: 2011

Keyword Syncretism: How To Abandon The One True Keyword & Live In The Real World

Like so many, when I first started in SEO, I thought of a short list of keywords as the central point for which all marketing efforts should revolve -- my one-true-keyword was the "sun" my work revolved around. The flaw in this thinking, I found, is not in the solar system model; but in the quantity of suns for which my efforts were revolving.

By |2014-04-22T09:06:06-04:00December 1st, 2011|SEO|

Be Careful Who You Outsource Your Content To

If you don't have the in-house talent or time to manage a strong content marketing strategy, many site owners consider outsourcing their content marketing to a third party source. There is nothing wrong with that, provided who you are outsourcing your content writing to.

By |2014-04-22T09:06:10-04:00November 30th, 2011|Content|

5+ Ways To Automate SEO With Google Docs

One of my favorite SEO tools helps me with link building, project management, website crawling, and web scraping, and it's completely free. If it sounds too good to be true, fear not, because chances are you've used the tool I'm referring to dozens of times: Google Docs.

By |2014-04-22T09:06:22-04:00November 29th, 2011|SEO|

6 Surprising Mistakes Many SEO’s Make

Any SEO will sympathize with these; I'm sure at least one of these will ring a bell, if not more of them. We need to stay updated and stay smart. SEO, link building, is not a numbers game; its not that simple. It is our job to protect our clients and give them the best of our services, sometimes that means changing our habits and learning from scratch, but that's just what we do.

By |2014-04-22T09:06:22-04:00November 28th, 2011|SEO|
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