We see it all over the place. People throwing around their page fan counts or even post tweet counts like they're some kind of badge of honor. The bigger they are, the better they [want you to think] they are. [...]
What Eric Schmidt said: "Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining [...]
Social media is a varied and unique animal, with many different incarnations that target specific needs in the marketer, and engaging in different demographics. Lately, the lines between those demographics are becoming blurred. The videos watched by men in their [...]
co-authored with Ron Hutchison Since Google's announcement of the new AdWords Enhanced Campaigns, the PPC world has been buzzing with thoughts, opinions, and even a few petitions relating to the impact that Enhanced Campaigns is going to have on campaign [...]
When it comes to paid search, most advertisers are looking to generate sales and leads from their websites. And while SEM can work wonders for direct response, it can also be used to help protect your brand online. [...]
This post is inspired by the following New York Times article. This excerpt describes a business owner's struggle with getting his best converting AdWords ads to show. I've continued below with tips to help with this problem. "The daily budget [...]
When I sat back and thought about what I do every day as a link builder I realized there is actually quite a lot of repetition. I used to read a lot of SEO blogs stating that "link building was [...]
We are big believers in trying something new; anything creative. We've all thought about marketing using freebies; but does it work? It worked for King Camp Gillette, so that's good enough for us. Can you make it work, that's the [...]
Although every business owner wishes they had the same amount of competition as an Eskimo ice salesman, that often just isn't the case and you'll need some awesome competitive niche SEO strategies to have search engine optimization success. SEO Strategies [...]
At times too many visitors coming to your website can eat-up your website monthly bandwidth or even your serve may go down. This is something you don't want to happen to your website ever. To overcome these issues, you can [...]
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