This is probably the most debated of all the SEO strategies. It's a typical scenario. You have a business with multiple locations. Imagine a business with a physical location in Dallas, Houston and Austin. How does one go about executing [...]
At least a few times a week I find myself hustling to track down the contact information for a website owner that I'd like to reach out to. The reasons you might need to contact a website owner are endless, [...]
Google is rolling out encryption of all organic (non-paid) searches: every organic search will show as (not provided) in your analytics. Google does continue to provide this data for paid search (Adwords PPC). What That Means For Your Business Your [...]
Our last post in this series talked about making an offer to prospective buyers. This one will go over how those offers should be mapped out to achieve optimal lead conversion by creating a conversion path for buyers to follow. [...]
Long gone are the days when a Client signs on the dotted line, hands over the keys to the site to an SEO company, and goes about their merry way (never giving a second thought to their SEO). Those were [...]
Is content creation taking up the lion's share of your time? Join the club. Many marketers are facing the very same issue. Pumping out premium quality content that's valuable, interesting and awesome is a necessity, but the workload can be [...]
If you are marketing a local business, you know your online content has to be relevant for your chosen location. You want your website to attract the right type of visitors, i.e. people looking for information, services or products related [...]
Earlier this month, Upworthy, a site that curates irresistibly sharable content, announced that it received $8 million in funding from Spark Capital, Catamount Ventures, Uprising, and the Knight Foundation. Impressive as that is though, the news of its latest infusion [...]
At the beginning of the buying process, most visitors to your website - between 75% and 98% - aren't ready to make a purchase; they're researching solutions to a problem. Providing targeted content is the key to turning cursory interest [...]
You've spent three hours researching and writing a fantastic piece of content. Seriously, if they were giving out Pulitzer's for online marketing it'd be a shoe-in - so why did it stop bringing in traffic after the first week? Creating [...]
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