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Google Redefines "Phrase" and [Exact] Match Types

Starting in mid-May, Google AdWords will have new meanings for phrase match and exact match, to "include plurals, misspellings, and other close variants". This will be the new default setting, however, you also have the option to revert back to the traditional setting for phrase and exact match keywords.

By |2014-10-22T08:23:20-04:00April 19th, 2012|PPC|

How To Calculate Your PPC Budget As An SMB

Since the process isn't complicated, I though I'd share how you can estimate a budget yourself. For this exercise we'll assume you're going to start with Google AdWords. To get a good estimate, you'll need to answer 4 main questions.

By |2014-04-22T09:06:05-04:00December 6th, 2011|PPC|
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