Increasing your CPC bids or making changes to improve your Quality Scores might help to increase your ad rank and increase your Impression Share, but this may be at the expense of your campaign's performance and profitability.
Moving beyond their recent fascination with pandas and penguins (can "project platypus" be far away?), the "do no evil" crew is at it again. This time around, team Google will be releasing an update to their keyword matching behavior, adding [...]
Understand what Google Adwords' match changes mean and how they impact your bottom line.
Starting in mid-May, Google AdWords will have new meanings for phrase match and exact match, to "include plurals, misspellings, and other close variants". This will be the new default setting, however, you also have the option to revert back to the traditional setting for phrase and exact match keywords.
People ready to buy, know what they want to buy and search for it in detail. Match that query and deliver on it to boost your PPC campaigns.
Since the process isn't complicated, I though I'd share how you can estimate a budget yourself. For this exercise we'll assume you're going to start with Google AdWords. To get a good estimate, you'll need to answer 4 main questions.
The easiest way to remember how to do good keyword research for AdWords is too create a seed, then dig deep and go wide. I'll explain what this all means with examples in the rest of this post ...
Finding your CPA / ROI sweet spot is easier with Adwords Experiments
Here are seven common mistakes that people new to AdWords often make. If you are making any one of these errors in your AdWords campaign then it could be enough to ruin your entire advertising efforts.
Three ideas for beyond the newbie zone.
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