Googles newest addition is Google Tag Manager, which got published the 1st of October 2012. Google Tag Manager is a…
Tag: adwords
Google Shopping Now Pay To Play Only
Closely mirroring a 2010 SEP prediction, Google Shopping results in the US are now “pay to play” only….
2 Strategies to Target the Google AdWords Long-Tail
In organic search targeting the so-called long tail has almost been rammed down our throats. In PPC? Not so much. Maybe because it seems harder to do? PPC Expert Alan Mitchell shows you step by step how to target PPC’s long tail….
The Fallacy of Google AdWords Impression Share
Increasing your CPC bids or making changes to improve your Quality Scores might help to increase your ad rank and increase your Impression Share, but this may be at the expense of your campaign’s performance and profitability….
Google’s "Near Match" Keyword Update: Swing and a Miss?
Moving beyond their recent fascination with pandas and penguins (can "project platypus" be far away?), the "do no evil" crew…
Exactly How Google’s New Exact & Phrase Match Will Increase Google Profits at the Expense of its Advertisers
Understand what Google Adwords’ match changes mean and how they impact your bottom line….
Build Effective Adwords Remarketing Audiences With These Tags
The primary step in using remarketing, and also the most important parameter to a successful remarketing campaign, is placing the remarketing tags on your website….
Google Redefines "Phrase" and [Exact] Match Types
Starting in mid-May, Google AdWords will have new meanings for phrase match and exact match, to “include plurals, misspellings, and other close variants”. This will be the new default setting, however, you also have the option to revert back to the traditional setting for phrase and exact match keywords….
How to Create Truly Effective Long-tail, Query Matching PPC Campaigns That Sell
People ready to buy, know what they want to buy and search for it in detail. Match that query and deliver on it to boost your PPC campaigns….
How To Calculate Your PPC Budget As An SMB
Since the process isn’t complicated, I though I’d share how you can estimate a budget yourself.
For this exercise we’ll assume you’re going to start with Google AdWords. To get a good estimate, you’ll need to answer 4 main questions….
