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Tag: adwords

2 Strategies to Target the Google AdWords Long-Tail

October 16th, 2012 | by Alan Mitchell

In organic search targeting the so-called long tail has almost been rammed down our throats. In PPC? Not so much. Maybe because it seems harder to do? PPC Expert Alan Mitchell shows you step by step how to target PPC’s long tail….

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Posted in PPCTagged adwords, Google, long tail, long tail keywords, PPC, search query3 Comments

The Fallacy of Google AdWords Impression Share

July 16th, 2012 | by Alan Mitchell

Increasing your CPC bids or making changes to improve your Quality Scores might help to increase your ad rank and increase your Impression Share, but this may be at the expense of your campaign’s performance and profitability….

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Posted in PPCTagged adwords, impression share, PPC2 Comments

Google’s "Near Match" Keyword Update: Swing and a Miss?

May 10th, 2012 | by Cleofe Betancourt

Moving beyond their recent fascination with pandas and penguins (can "project platypus" be far away?), the "do no evil" crew…

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Posted in PPCTagged adwords, PPC, update7 Comments

Exactly How Google’s New Exact & Phrase Match Will Increase Google Profits at the Expense of its Advertisers

May 2nd, 2012 | by Alan Mitchell

Understand what Google Adwords’ match changes mean and how they impact your bottom line….

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Posted in PPCTagged adwords, charts, Google, opinion, PPC

Google Redefines "Phrase" and [Exact] Match Types

April 19th, 2012 | by Shockley Au
New Keyword Matching Options

Starting in mid-May, Google AdWords will have new meanings for phrase match and exact match, to “include plurals, misspellings, and other close variants”. This will be the new default setting, however, you also have the option to revert back to the traditional setting for phrase and exact match keywords….

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Posted in PPCTagged adwords, PPC

How to Create Truly Effective Long-tail, Query Matching PPC Campaigns That Sell

January 27th, 2012 | by Alan Mitchell

People ready to buy, know what they want to buy and search for it in detail. Match that query and deliver on it to boost your PPC campaigns….

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Posted in PPCTagged adwords, PPC1 Comment

How To Calculate Your PPC Budget As An SMB

December 6th, 2011 | by Robert Brady
Google Keyword Tool Results

Since the process isn’t complicated, I though I’d share how you can estimate a budget yourself.

For this exercise we’ll assume you’re going to start with Google AdWords. To get a good estimate, you’ll need to answer 4 main questions….

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Posted in PPCTagged adwords, budget, howto, PPC, steps8 Comments

Maximizing Your Keyword Research For AdWords

October 4th, 2011 | by Adrian Key

The easiest way to remember how to do good keyword research for AdWords is too create a seed, then dig deep and go wide. I’ll explain what this all means with examples in the rest of this post ……

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Posted in PPCTagged adwords, Google Keyword Tool, Keyword Research, PPC1 Comment

AdWords Experiments – Some Real World Examples

September 22nd, 2011 | by Jordan McClements

Finding your CPA / ROI sweet spot is easier with Adwords Experiments…

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Posted in PPCTagged adwords, adwords experiments, PPC

The 7 Most Common AdWords Mistakes You Will Want To Avoid

September 6th, 2011 | by Adrian Key

Here are seven common mistakes that people new to AdWords often make. If you are making any one of these errors in your AdWords campaign then it could be enough to ruin your entire advertising efforts….

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Posted in PPCTagged 7, adwords, listpost, mistakes, PPC4 Comments

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