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Google Redefines "Phrase" and [Exact] Match Types

Starting in mid-May, Google AdWords will have new meanings for phrase match and exact match, to "include plurals, misspellings, and other close variants". This will be the new default setting, however, you also have the option to revert back to the traditional setting for phrase and exact match keywords.

By |2014-10-22T08:23:20-04:00April 19th, 2012|PPC|Comments Off on Google Redefines "Phrase" and [Exact] Match Types
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