Five Frequently Asked Questions about Google’s Quality Score [PPC]
What's Quality Score? How does it matter? How is it calculated and how can you change it?
Keywords That Click
Keywords and click are two of the most popular words on the Internet. Countless readers will have visited this blog post because they realize the importance of those two words. We should immediately warn you that many may find the [...]
Wasting your clicks on unrelated sex-themed parked domains
Smackdown has outlined how Google is displaying your PPC ads on porn-related parked domains. How well do you think those clicks convert for you? And yet, you are paying for those clicks. Considering that Google does not allow Adsense publishers [...]
My thoughts on Google, click fraud, terrorism sponsorship and more
Obviously, the Loren Baker / Search Engine Journal story about Google possibly helping fund terrorists groups by displaying ads on terrorist sites has brought about a large response. Yes, the article title is obviously designed for linkbait. Yes, it appears [...]
The end of CPC for Google?
According to the rumormill, Google Wallet is not only coming, but it will end the problem of click fraud for Google. Supposedly, a click-through would only result in payment once the user purchases something from the advertised site, using Google [...]
