Metrics are key to finding out how your website is performing. Without knowing where you stand, you can’t further optimize your website SEO. Metrics are quantitative measurements tracking different events on your website. There are many metrics in Google Analytics (more than 200), [...]
National and local internet marketing experts agree that excessive bounce rates can kill SEO strategy. More important, elevated bounce rates are often indicative of something much worse. High bounce rates can be a telltale sign that your website needs to [...]
Both Google and Bing have indicated that your sites bounce rate can affect your rankings in the SERPs (how much is a separate issue). This has caused some confusion among website owners, chiefly because what constitutes a bounce means different things to different people (and different analytics platforms). Lets talk about bounce rate, what it means and when a bounce will and will not affect your rankings.
Try these steps to make your lading pages effective and valuable.
What Google might know about your site and how it might use it to rank your site ... or someone else's
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