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Tag: direct marketing

4 Tips to Maximize Customer Lifetime Value through Social Networking

April 8th, 2014 | by Susan Hanshaw

The social media frontier of today holds the opportunity to develop contact strategies for Facebook and Twitter with similar precision…

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Posted in Social Media MarketingTagged direct marketing, Social Media Marketing, Social Media ROI, social networks, twitter

Facebook Halts Social Data Append Opportunities: Direct Marketers Lose

December 27th, 2010 | by Susan Hanshaw

RapLeaf, one of the largest social data providers, has been banned from mining social data on Facebook. This denial of…

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Posted in Social Media MarketingTagged data append, direct marketing, multi channel marketing, RapLeaf, social data2 Comments

Measure Your Marketing Efforts: Capture and Create Keycodes

June 24th, 2010 | by Susan Hanshaw

Having grown up in the subscription and later the catalog marketing worlds, one basic concept permeated everything we did. Every…

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Posted in Social Media MarketingTagged direct marketing, key codes, Social Media ROI4 Comments

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