Facebook, Twitter, Instagram, YouTube, and LinkedIn have become almost ubiquitous in our daily lives. The effect is so strong that today it is imperative for businesses to have a social presence. Yet, not all are using the true potential of [...]
What is a Product Spotlight and how do you use it to make more conversions?
Information architecture isn't the most thrilling of subjects, so I'm going to quickly walk you through the principles so that implementing it properly can become second nature.
by gfpeck Predicting and adapting to new trends or major shifts can certainly give your business a competitive edge (and failing to do so can force you out of the race as well). Mobile ecommerce is one such [...]
Your boss is expecting an AdWords performance report. Not sure what to report on? Before you get into a black hole of AdWords and Analytics data, first decide what your goals are and what the essential metrics to report on [...]
In December of 2012, Facebook began its second test of Facebook Collections, a system allowing retailers the option of adding "Add," "Collect" or "Wishlist" buttons to products in their newsfeed posts. The December round of testing seemed to focus on [...]
A few months ago, I wrote about how to effectively work with a PPC long-tail when the long tail is too long. Using the cleaning services industry as an example, I showed how targeting thousands of combinations of location + [...]
Covering the basics changes day by day in SEO. These are today's best practices for ecommerce sites.
Shopping cart abandonment is a difficulty that affects every eCommerce merchant out there. It's a frustrating problem that is hard to pin down because there are many circumstances that can lead to it. If you've addressed the basics of eCommerce [...]
Social is hot. Sure. But at what price? How far should you go?
We are Canada’s top digital marketing agency, specializing in SEO, SEM, and PPC strategies that deliver measurable results. We have a proven track record of driving growth and maximizing online visibility for enterprise and small business. Whether you need to boost search rankings, increase website traffic, or optimize ad campaigns, we are committed to delivering high-performance solutions that propel your brand forward.
Toll Free: 1-877-530-8885
Greater Toronto Area: (647) 957-9944
Solutions
Company
Resources
Legal
© 2025 Search Engine People. All Right Reserved.
