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Tag: ecommerce

Are You Using Social Media Effectively For Your Ecommerce Business?

February 5th, 2016 | by Mansi Dhorda

Facebook, Twitter, Instagram, YouTube, and LinkedIn have become almost ubiquitous in our daily lives. The effect is so strong that…

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Posted in Social Media MarketingTagged ecommerce

How To Use Product Spotlights To Drive Conversions

November 19th, 2015 | by Nick Grant

What is a Product Spotlight and how do you use it to make more conversions?…

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Posted in Conversion OptimizationTagged ecommerce, product reviews

Getting E-Commerce Site Structure Right

November 17th, 2015 | by Matt Beswick

Information architecture isn’t the most thrilling of subjects, so I’m going to quickly walk you through the principles so that implementing it properly can become second nature….

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Posted in Web DesignTagged ecommerce, information architecture, Web Design, Web Development

How You Can Create A Mobile Friendly Online Store

August 26th, 2014 | by Steve Walsh

…

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Posted in MobileTagged ecommerce, mobile web, online stores

What to include in your PPC Report

July 11th, 2013 | by Louise McCartan
Comparing Dates in Google Adwords

Your boss is expecting an AdWords performance report. Not sure what to report on? Before you get into a black…

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Posted in Analytics & ROI Analysis, PPCTagged adwords reporting, ecommerce, Google Adwords, google analytics, metrics, reporting3 Comments

How Your Business Could Benefit from Facebook Collections

April 2nd, 2013 | by Michelle Rebecca

In December of 2012, Facebook began its second test of Facebook Collections, a system allowing retailers the option of adding…

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Posted in Social Media MarketingTagged ecommerce, facebook, facebook collections, Social Media1 Comment

How to Create Truly Effective eCommerce PPC Campaigns

March 5th, 2013 | by Alan Mitchell

A few months ago, I wrote about how to effectively work with a PPC long-tail when the long tail is…

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Posted in PPCTagged adwords, analytics, ecommerce, Google, Google Adwords, google analytics, pay per click, pay per click advertising, PPC, retail sites, tips

On-Page Optimization for Ecommerce Websites

November 15th, 2012 | by Joydeep Deb

Covering the basics changes day by day in SEO. These are today’s best practices for ecommerce sites….

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Posted in Conversion Optimization, SEOTagged ecommerce, on page optimisation, SEO1 Comment

How to Use Social Media to Reduce Shopping Cart Abandonment

November 7th, 2012 | by Susan Delly

Shopping cart abandonment is a difficulty that affects every eCommerce merchant out there. It’s a frustrating problem that is hard…

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Posted in Social Media MarketingTagged ecommerce, shopping cart, social2 Comments

How Much Money Should You Invest In Social Media For Your Business?

August 21st, 2012 | by Susan Delly

Social is hot. Sure. But at what price? How far should you go?…

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Posted in Social Media MarketingTagged Business, cost, ecommerce, goals, invest, margins, marketing, social, Social Media

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