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Use Google Analytics to Develop Social Media Strategy

Looking to phase a social media campaign into your marketing mix or trying to scale up your existing campaign? If your site has been around for a while, chances are that you are already keeping an eye on data coming in from Google analytics. This historical data can help lay down basic targets for your future campaigns that include social media efforts.

By |2011-03-28T10:16:58-04:00April 6th, 2011|SEO|

How To Track Clicks On #Anchors in Google Analytics

Last week, a question from a client landed in my inbox, about whether or not it was possible to track clicks on anchors/fragments. Good question! While the vanilla out-of-the-box Google Analytics doesn't do this, a little bit of customization with JavaScript can do the trick. Here's how.

By |2013-06-02T17:37:07-04:00December 7th, 2010|PR|

What Is A KEI?

This is a true story. It goes something like this: A friend of mine (who I will call Bob to protect the innocent) is a great copywriter. He asked me to help him with an SEO article. Now, I’m all [...]

By |2010-07-20T03:04:45-04:00July 20th, 2010|SEO|
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