Lead Generation requires Nurturing
Lead generation is based on building long-term relationships
8 Non-Monetary Rewards for Your Fans
For marketers who want to get out of endlessly discounting their product to their best customers, here are 8 ways to use Social Media and non-monetary rewards for your best customers: those that will recommend you to their large social networks. Examples include KLM, Starbucks and small businesses.
Facebook Fans Fallacy: Your Number Is Up
Working the number is good. Just make sure you're working the right numbers: high ROI vs. high number of fans.
What Social Media Gurus Don’t Want You To Know
What the core of social media marketing is really about.
Search Marketing and The Persuasion Principles
Way back in 1993, long before any of us were optimizing sites, Robert Cialdini published a book titled "Influence: the Psychology of Persuasion". This book broke ground by explaining that the magic of persuasion was really more "science" than magic. [...]
Why I dont like podcasts
Podcasts seem like such a great idea, but they just don't work for me. Why? Because while I'm listening to them, I find that I'm not really listening. My mind wanders off to other things, or I'll start reading a [...]
