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Building a Social Media profile can be a lot like working a room at a face-to-face networking opportunity. You have to show up, be seen, and be up for a little interaction: the eye contact, the firm handshake, a little humor, low on marketing-speak but high on availability, wearing your identity up front and personal where people can see.

There is a tendency to treat building a Social Media profile like Search marketing. Analyze the system, make a plan, do some experimentation, keep records, – you know, like a SEO tweaking keyword placement for rankings.