It's this simple: If you don't keep track of your competitors, you're going to lose market share to them. It's important that you monitor what other businesses in your industry are doing in order to successfully build a brand online. [...]
The biggest names have highly sophisticated sites and Internet Marketing budgets that can exceed the entire revenue of most small companies. With a little Gumption, you can compete.
When you think optimization, the word may well suggest a tuning process for something that is already working fairly well. If something is not working then making it work is not optimization but some other more heavy-duty task such as [...]
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