Two years ago YouTube launched TrueView video ads. Now Google has released TrueView ads to all AdWords accounts. Here's how to cash in.
In Part 1, we explored together the first steps in setting up our own strategy for creating video tutorials to boost our SEO efforts. Here's a little memory refreshment: 1. How to choose the topics 2. How to write the [...]
By nature, viral videos are actively sought out and watched by thousands, often millions of people online, and so if you can create an effective one to promote your brand, surely that’s a better advert than paying for banners down the sides of websites or even paying for a spot on prime-time TV!
Uploading a video to YouTube and embedding it on your site is one of the easiest ways leverage video.
Curious what it may take to get from this to this? Well, you need a square piece of paper and a few easy steps - all caught up in this nice tutorial. When it comes to educating your audience online [...]
Video views on YouTube have increased by 25 percent in the past eight months, to an astounding 4 billion per day
YouTube got a new design in 2012. The debate goes on whether the change is good or bad. However, even those who think the change is unwarranted, are searching for YouTube tutorials to get used to the new interface. So [...]
The majority of successful video web series find an audience through word of mouth, sharing, and other forms of “talking about” the story. Word of mouth is more effective than a link building campaign and gets click through and results. Exciting narrative will get shared. It will get results. And it will build links.
There are thousands of posts on how to create viral content (aka link bait). Most of these posts do not outline how they promote their viral content. When I first started relying on viral content I thought that if I built it well enough and quickly submitted it to several different sites it would magically take off and garner all kinds of back links. With that in mind, here are three ways to jump start your viral content...
While there are plenty of ways to engage with your customers using video, it always helps to add to the arsenal of tools that can help you create and deliver compelling content. I recently used Go!Animate, an online animation creation studio, to see how easy or difficult it would be to create good video content. Here are some brief findings:
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