It's important to distinguish between traditional keyword research (for SEO and / or PPC purposes) and keyword research for content marketing purposes. Traditional keyword research is concerned with understanding of how people search for your product or service. Keyword research [...]
SEO or Search Engine Optimization is the process of affecting a web page's results in the search engines. By following some guidelines when writing your content to include keywords and phrases in "optimal" placement; by building links to your content [...]
Running a restaurant can be difficult enough; from dealing with suppliers to organizing menus, satisfying customers and managing employees, it's a wonder that anybody gets a moment to breathe. When you add in online marketing the complexity reaches another level. [...]
"The money is in the list" is horrible advice. Skeptical? Have you ever received an email like this? I know I get at least 15 spam emails like this in my inbox everyday. And you know what? The spammers that [...]
Your social media budget is by far the most motivating (read pushing) thing for you to keep up with the online social trends. It is a tight budget and you need to scoop up the creme-de la-creme. You can go [...]
If you're not using Pinterest to drive traffic to your business blog, you're missing the boat. Pinterest has become so popular, so quickly, that industry experts say it may be on pace to catch Twitter as the second-most popular social [...]
When we produce content, we all have similar goals. We want our words to spread like wildfire, engage and educate people while leaving a lasting mark on their memory. The question is: how? These days the web is saturated with [...]
Your existing presentations from speaking engagements and webinars have great potential to generate traffic for your website. So why not upload them to SlideShare, and get the maximum results from your presentation? SlideShare is an under-utilized content marketing strategy that [...]
Yahoo bought blogging site Tumblr and we're bound to see some changes. Here are some of the things we can expect to see as a result of the deal. New Sign-ups, But Decrease In Loyal Users It's important to remember [...]
Two years ago when Google released version 5 of Google Analytics, an entire host of new features came along with it. One of the most helpful of these was the Multi-Channel Funnels reports which was designed to help GA deal [...]
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