Rules of Thumb for Choosing an SEO
The question comes up periodically, and it did again recently on one of the forums I frequent. A member wanted to hire an SEO, and needed to know how to choose. How could he tell who would do a good [...]
Steal This Idea: Google Reader & Twitter Hashtags
Many conferences (think the upcoming SES Toronto, for example) and news events are Twittered live by participants and visitors alike. To help group such tweets together, to show that a tweet is about or from this event, people use hashtags. [...]
Google Analytics Mega-Post: 23 Google Analytics Tips and Tweaks
You may have noticed that I love SEO tools, and one of my most favorite ones is Google Analytics because it allows for a huge number of setting and configurations. Last year I did a large post over-viewing most useful [...]
Ruud Questions: Mike Grehan
To people in the search industry, Mike Grehan needs no introduction. To those outside of it: Mike Grehan consistently comes up with ideas about search which, in hindsight, often proof to be right. He's able to articulate those ideas in [...]
TGIF – .\/
Welcome to another edition of TGIF. I hope that the week was smooth and enjoyable. Many of you are enjoying spring and all it's joys! Planning for the weekend is something is fun because it gives you something to look [...]
Local Search Ranking Factor Statistical Research
What I did was take three important keyword phrases for our local clients, get the top 20 local results, and compare those on these factors: For the Google local portion: Reviews Number of incidences of parts of keyword in local [...]
The 4 Steps of Social Media Marketing
Disclosure: Brian is a cofounder of the pay per tweet twitter marketing service, TweetROI. A bit egotistical of me to call them THE 4 steps of social media marketing but HEY big claims, big prizes- if I'm wrong, you'll tell [...]
Use Yahoo pipes!
Yes...you! Yahoo pipes is as easy to use as any other type of drag-n-drop style application. It's also no more complicated than WordPress for example. You can use it out of the box, or you can customise, or even build [...]
Almost an SEO Rocket Scientist — and you still don’t do these 3 things
1. Start with a plan 2. Think like the buyer 3. Break all the rules 1. Start with a plan When I was learning to be a good writer way back in the day, my English teachers had me reading, [...]
Intelligently Crafting Content
I could start off this article by saying that to succeed with SEO, you should create high-quality content, but if I did that, you would immediately think, "same old 'content is king' blah, blah, blah", and you'd probably not read [...]
