When you enter the realm of legends, Tolkien is a given. A name anyone just knows. Likewise, when I entered the world of SEO sideways, names of legend existed. It's there that we find Debra Mastaler listed. Start talking links [...]
Search engines and the internet have changed our world in ways few could have comprehended. Most of these changes have been extremely positive eg. I can now study a new concept from the comfort of my home. However, some of [...]
When you think optimization, the word may well suggest a tuning process for something that is already working fairly well. If something is not working then making it work is not optimization but some other more heavy-duty task such as [...]
Linkable content often does not receive the attention required for substantial link acquisition. This article outlines a simple process for identifying link prospects for any content that hasn't accelerated link acquisition the way you had hoped.
A big part of my day-job is trying to evangelize website usability to small businesses and friends in other industries (SEO, design, etc.). One of the biggest obstacles I come up against is the idea that decent usability testing is [...]
It is almost impossible to be a good critic to yourself. I've told clients this and been frustrated when they couldn't see that they aren't their target market. The problem is, when you're in the fish bowl, you think everyone [...]
As someone born and raised in the Netherlands I of course know Joost de Valk; it's a small country and we're all on a first name basis ... Kidding :) No, I know Joost de Valk because he's one of [...]
In many ways, online life is the same as offline life. We as people and companies, continually seem to amass 'stuff'. Offline its trinkets, clothes, sports gear, tools, etc. Over time as this "stuff" amasses, it gathers cobwebs due to [...]
One visit might be all it takes for people to engage in your website (for example a dictionary/wiki site) but I know that most webmasters out there want a little more, so here goes... Engagement + Profitable Conversions " the [...]
As someone who lives and breathes Marketing Partnerships for a living, I am often asked about the pros and cons of developing an Online Affinity Marketing Program with the support of an established Affiliate Marketing Network or going it Alone? [...]
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