December 13 - December 16, Chicago will host the Search Engine Strategies Conference and Expo 2004. Although this one will probably be very much like the ones in the past, I think the timing might end up being somewhat significant. [...]
Many people have noticed a new googlebot user agent in their log files recently. This new entry in the log will look like Mozilla/5.0 (compatible; Googlebot/2.1; +https://www.google.com/bot.html). Way back in March, googleguy over at webmasterworld forum mentioned that they were [...]
In a previous post, I mentioned a creative way of adding backlinks to a site by offering to write testimonials for another site if they agreed to post a link back to your site. You can find that post at [...]
SEOs have long used the "table trick" to push the most important body text content to the top of the code, before the navigation information. This trick has long been documented at sites such as https://www.wordsinarow.com/tabletrick.html. I have found a [...]
The wave of search engines concentrating on personalized search has had me a bit concerned about the effect that will have on search engine optimization. But I suppose it depends upon what the definition of personalization is. The original definition, [...]
Any good SEO will tell you that you need to have good content. One way to add more content to your site is to make use of RSS feeds. RSS feeds are plentiful these days, and they are a good [...]
Brett Tabke, over at WebmasterWorld, has reminded everyone today that Google has a history of doing major shake-up algorithm changes in the last quarter of the year. Update Florida occurred on 11/15/2003 and Update Dallas occurred on 9/28/2002. Apparently, there [...]
The hottest topic this week is the serious problem Google is having with spammers hijacking innocent websites and replacing those sites in the SERPs. Pandia has an article at https://www.pandia.com/sw-2004/40-hijack.html that describes the situation in detail, and a lengthy heated [...]
Instead of being tied to PageRank and the lack of toolbar updates, what if a strong independent third party produced a webpage rank (call it WPR for short). This WPR would be very similar to PR, in that it would [...]
While you consider what to do next to optimize your site, or you wait for the next big update, remember to add more content. What else can you add that increases the value of your site? Keep a simple txt [...]
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