So Microsoft adCenter is the only one of the 3 major paid search platforms that does NOT report on revenue. Google AdWords will break it down nicely for you with conversion types, being leads, sales, sign-ups, and other, complete with [...]
When you're new to online marketing, where do you start when you want to build authority on a given subject? In reality, Authority Building is a process ... a linear process for the most part. This means that there are [...]
At least as far back as 2 years ago, I've been advising people to try to be the first person to do something. Being the first person to capitalize on some new trend is often one of the most important [...]
What differentiates a tactic from a strategy? A strategy is the plan for achieving a defined goal. A tactic is the "doing" part of the strategy. Tactics can be put together in a plan to form a strategy. Time line [...]
This post is part of an ongoing series: How Search Really Works. Last week: The Compressed Index. While human beings can scan a page and see if the whole phrase "a grandiloquent dictionary" appears on it, a search engine can't. [...]
...and then progress dictated that all things need to be accessible online, so Microsoft (MSFT) created Office Live - a suite of services for small businesses. Image courtesy www.di.net Now unlike what the name suggests, this is NOT an online [...]
In his January video marketing piece, Tom Tsinas reminded us of the importance of incorporating images, audio, and video into our content. He wrote: "As search engine marketers, we all know that content is king and that content is more [...]
Most SEO's will agree that Blogs are an important part of their Toolkit. Blogs offer both on page and off page benefits for our client's sites. Implementing a Blog is relatively simple to do...the tough part is getting the client [...]
This post is part of an ongoing series: How Search Really Works. Last week: Recognize this index? Memory is much faster than looking things up. In order for a search engine in high demand to serve its users efficiently it [...]
Blogging. People have been preaching it's benefits for some time now. And the reason articles about blogging - and in particular small business blogging - are so popular is because they are true. One of the best things that a local small business can do is start a blog.
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