The announcement of Facebook vanity URLs isnt the end of days for your facebook-less brand online. While it may be first come, first served for individual users such as myself, marketers and brands have a different rulebook. Take a very [...]
The relationship between copywriters and graphic designers/web developers is a tense one. I can't say that I blame designers. If the copy doesn't fit the space, it degrades the design. In the defense of writers, there are many situations that [...]
Search & Social is reaching its one year mark, and Jordan Kasteler, Loren Baker, and myself are pretty in awe of what we have been able to accomplish to date. This post will not be a long pat on my [...]
A look at Quality Scores, and how that impacts your costs and ROI.
A look at the issues we as Canadian's face in our SEO and PPC endeavors.
Having the technical and navigational foundations of your website properly optimized for the search engines is crucial in order to maximize search referral traffic. If done improperly, small details that may seem unimportant can negatively impact your rankings in the [...]
An introductory look at Paid Search
UK Search Engine Marketing Industry is Bigger than ever As the recession creeps in and the news continues to fill with stories of companies making more and more redundancies, there is one exemplary winner in the economy...the search engine marketing [...]
We're coming into the home stretch of what has been a great first day at SES Toronto and I say there's no better way to end the day than a look at paid search ads in relation to their landing [...]
Oh YouTube, you've grown up so quickly - the #2 search destination in the world? I think someone has been eating their vegetables. What are we to do with you? Why optimize of course! Here we are, Day 1 of [...]
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